The press is king
Posted: Wed Jan 08, 2025 3:23 am
One of the consequences of having carried out the positioning strategy well is that your presence in the press can start to be more common. To do this, of course, you will need to have as an ally a communication and PR agency that will design strategic plans for you , track the most interesting media for you and help you generate news with the hottest topics of the moment in your sector.
Because, let's face it, we don't always have big news to share. However, through relevant content that leaves aside the more corporate tone, we can position ourselves as experts in our sector in an organic way and, at the same time, generate a constant flow of information that maintains our presence in the media.
As a communications agency, at Adiria we always aim to develop specific plans for each of our clients, focused on finding a place for them in the media where their target audience is. Because peru phone data appearing in a large general media outlet can be juicy for sharing on social media, but a specialized media outlet is the one that will give you the lead you need.
A point analysed by Cristina Martínez Martínez and Luis Miguel Beneitez García , marketing & data science manager and research consultant respectively at GfK . The firm has carried out a study to analyse the emotional mark left on participants by the different television programmes broadcast by the channels.
Here we differentiate between positive and negative memorable content . The channels that generate the best experiences in terms of positivity and memorability are Antena 3 , laSexta and #0 . Among the programs with the most memorable and positive memories are Pasapalabra , MasterChef , El Hormiguero or Equipo de Investigación .
According to the Gfk model, the relationships between viewers and networks are dynamic and consolidated over time. News programmes are the format that best builds relationships because they set the editorial line of the medium.
Memorable and positive experiences have an impact on audiences and are the basis for not only generating closer relationships but also second chances for networks.
Because, let's face it, we don't always have big news to share. However, through relevant content that leaves aside the more corporate tone, we can position ourselves as experts in our sector in an organic way and, at the same time, generate a constant flow of information that maintains our presence in the media.
As a communications agency, at Adiria we always aim to develop specific plans for each of our clients, focused on finding a place for them in the media where their target audience is. Because peru phone data appearing in a large general media outlet can be juicy for sharing on social media, but a specialized media outlet is the one that will give you the lead you need.
A point analysed by Cristina Martínez Martínez and Luis Miguel Beneitez García , marketing & data science manager and research consultant respectively at GfK . The firm has carried out a study to analyse the emotional mark left on participants by the different television programmes broadcast by the channels.
Here we differentiate between positive and negative memorable content . The channels that generate the best experiences in terms of positivity and memorability are Antena 3 , laSexta and #0 . Among the programs with the most memorable and positive memories are Pasapalabra , MasterChef , El Hormiguero or Equipo de Investigación .
According to the Gfk model, the relationships between viewers and networks are dynamic and consolidated over time. News programmes are the format that best builds relationships because they set the editorial line of the medium.
Memorable and positive experiences have an impact on audiences and are the basis for not only generating closer relationships but also second chances for networks.