Finalists: Civitatis and Cosentino
“E-commerce has no borders,” our jury has awarded Cecotec for being the company that has best known how to adopt this philosophy. They also wanted to highlight the fact that “ in a highly competitive sector (electronics and household appliances), Cecotec has managed to go from the top 5 countries in which it opened operations to 50 in 2023 in a relatively short period of time. The visibility of the brand is enormous in the different markets and is linked to the concept of quality .”
Likewise, its presence in marketplaces has been key to estonia number data its internationalization and to creating an ecosystem of channels that have made it necessary to create sales branches in other countries such as France , Germany , Italy, Poland or Mexico .
Adrián Aira , CEO at Marketing4eCommerce Academy and jury member of the Ecommerce Awards 2023, accepted the award on behalf of Cecotec. On his behalf, he thanked the organization, the jury and the attendees for making this gala possible.
He also explained to us that Cecotec has an online DNA and was born closely linked to eCommerce, but grew thanks to the support of marketplaces and other online sales channels. This has greatly boosted its internationalization process, in which they have already opted for France, Italy and China. In addition, he announced to us that the brand wants to make the leap to America through large distributors such as Mercado Libre .