Awareness : The goal is to capture the user's attention and generate awareness about the Netflix streaming service. To do this, approaches such as advertising on digital platforms showing trailers for popular series and films (Facebook, Instagram or YouTube) are used, optimized SEO actions are carried out to ensure presence in the first search results, collaborations are carried out with influencers and celebrities to promote new productions, etc.
Interest : This involves sparking user interest and keeping their attention on Netflix's content offering. To this end, personalized home pages are created that show recommended content based on the user's viewing history, and trailers and previews of new seasons or movies are offered when logging into the platform. On the other hand, email marketing campaigns are launched with personalized information with content recommendations and updates on releases.
Consideration: This is the time to convince the user that dominican republic number data the streaming platform offers a wide variety of content focused on their entertainment needs. Here, proposals such as the “Popular Categories” and “Trending Now” sections play a decisive role in displaying popular content and current trends. Also, detailed pages of series and movies that include synopsis, cast, reviews and similar recommendations. Another notable aspect is the membership offers, such as the first month free, so that users can try the service without commitment.
Intent : Now, the subscription action and converted into a Netflix customer. To do this, clear and visible calls-to-action are put in place to register or start a free trial. In this sense, the simplified registration process with secure and varied payment options is very important, as well as the confirmation and welcome messages upon completing the subscription, which provide security and trust.
Conversion : Finally, we come to the subscription confirmation and login details sent via email. Personalized messages will guide users to explore and enjoy the content, as well as specific recommendations and categories to find content of interest. This is conversion in its own right.