Native advertising
Posted: Tue Jan 07, 2025 6:14 am
By Rafael Sotelo
Content manager at Marketing4eCommerce
SIf we had to briefly describe the concept of native advertising , we could say that it is the type of advertising that seeks to generate engagement in users , not rejection . But wait… I'll explain it to you in more detail so that you don't have any doubts about it.
Native advertising is based on generating actions and content that seek to provide added value , being useful for users and providing them with a promotional response that is not as intrusive, such as a pop-up or an interstitial. Thus, far from generating mistrust, native advertising connects with users by offering them something interesting for them. By definition, we could say that it is paid content, intrinsically non-disturbing .
That is, imagine that you visit a website with some interesting belize number data content for you, and suddenly, ads for products that don't interest you at all start appearing on the screen and, on top of that, they appear in intrusive formats such as, for example, an interstitial. It interrupts your viewing! Right? Well, this is exactly the opposite of native advertising. Which, basically, will consist of offering content that is of interest to you and that will inevitably lead you to another website where , surely, you will make some kind of conversion . And so on, without any interference.
In fact, if we look deeper into why we call this type of advertising “ native,” it is simply because it refers to the relationship between the content and the advertising in a digital medium . In other words, the advertising that appears to the user is very much in line with what they want (and expect), but without making them feel so pressured or invaded.
Characteristics of native advertising
Types of Native Advertising
Content manager at Marketing4eCommerce
SIf we had to briefly describe the concept of native advertising , we could say that it is the type of advertising that seeks to generate engagement in users , not rejection . But wait… I'll explain it to you in more detail so that you don't have any doubts about it.
Native advertising is based on generating actions and content that seek to provide added value , being useful for users and providing them with a promotional response that is not as intrusive, such as a pop-up or an interstitial. Thus, far from generating mistrust, native advertising connects with users by offering them something interesting for them. By definition, we could say that it is paid content, intrinsically non-disturbing .
That is, imagine that you visit a website with some interesting belize number data content for you, and suddenly, ads for products that don't interest you at all start appearing on the screen and, on top of that, they appear in intrusive formats such as, for example, an interstitial. It interrupts your viewing! Right? Well, this is exactly the opposite of native advertising. Which, basically, will consist of offering content that is of interest to you and that will inevitably lead you to another website where , surely, you will make some kind of conversion . And so on, without any interference.
In fact, if we look deeper into why we call this type of advertising “ native,” it is simply because it refers to the relationship between the content and the advertising in a digital medium . In other words, the advertising that appears to the user is very much in line with what they want (and expect), but without making them feel so pressured or invaded.
Characteristics of native advertising
Types of Native Advertising