Which app categories will we spend the most on in 2023?
Posted: Tue Jan 07, 2025 6:06 am
In 2023, video-focused subgenres ranked high in the global rankings by consumer spending, with the top subgenre being Entertainment/Over-the-Top (OTT) , which saw 12% growth. Other video-based subgenres such as short-form videos, video sharing, and live sports also ranked high.
This was no different in the results of Spain, where the star category was also Entertainment/(OTT) and stood out with a growth of 29%.
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App categories we spend the most time on
It is also possible to observe a monopoly of time where belgium number data social networks and apps based on entertainment/short videos, entertainment/video sharing dominate the time spent by users globally . Four of the top five subgenres in terms of time spent belong to the entertainment or social networking categories. This fact is especially notable as these 5 subgenres accounted for more than two-thirds of the total time spent on mobile apps, highlighting the centrality of these categories in users’ digital lives. In particular, Social Networks/Media Sharing Networks experienced the strongest growth with an impressive 35%, ranking sixth.
In Spain , Media Sharing Networks also experienced a great growth, in this case 26% and placing fifth. Meanwhile, in first place we find Social Networks/Communication , which grew by 4%. WhatsApp takes the gold as the app in which we spend the most hours.
This was no different in the results of Spain, where the star category was also Entertainment/(OTT) and stood out with a growth of 29%.
top video
App categories we spend the most time on
It is also possible to observe a monopoly of time where belgium number data social networks and apps based on entertainment/short videos, entertainment/video sharing dominate the time spent by users globally . Four of the top five subgenres in terms of time spent belong to the entertainment or social networking categories. This fact is especially notable as these 5 subgenres accounted for more than two-thirds of the total time spent on mobile apps, highlighting the centrality of these categories in users’ digital lives. In particular, Social Networks/Media Sharing Networks experienced the strongest growth with an impressive 35%, ranking sixth.
In Spain , Media Sharing Networks also experienced a great growth, in this case 26% and placing fifth. Meanwhile, in first place we find Social Networks/Communication , which grew by 4%. WhatsApp takes the gold as the app in which we spend the most hours.