It is necessary to define the font, as well as the size to be used in order to achieve a better hierarchy of information according to each type of content that is developed. The same brand can have a main or corporate font, for the main logo, and a secondary font for other information that it wants to include in a specific audiovisual format.
Color palette
Each color generates emotional responses and associations in consumers, understanding color psychology is key. It will be necessary to define a main or corporate color palette , which is used in the company's main logo, and a secondary color palette , which is based on the main one but with small variations. In addition to this, it is necessary to clarify when or in what messages one or the other should be used.
These are graphic elements, patterns, and iconography bahrain number data that help the consumer recognize the brand. Although these have a specific use and not all brands use them, visual extensions help create specific graphic guidelines for each type of content, which helps people have a more organized view of the company.
Brand personality and tone of voice
This element refers to the way the brand addresses its audience . Through tone and personality, the brand's target audience can be better appealed to, whether it is serious, youthful, or has specific characteristics or a way of being.
One question that helps in its construction is to imagine the brand as a person and try to ask yourself, what would it be like?