Controversial Marketing and Ethics

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Provocative Advertising
Using People's Emotions
Negation and Smear Campaigns

Brands that will develop controversial marketing strategies often use people's emotions along with provocative advertisements. Brands that want to strengthen their competition with their competitors often turn to smear campaigns. Here too, not knowing what strategy your competitors will use and how they will create a counter-strategy can cause you to face risks.



Controversial Marketing studies also contain intense ethical debates. Advertising studies, especially on social and political issues, are seen as disturbing and provocative by consumers with certain political views.


People who hold this view have thoughts that controversial marketing is estonia whatsapp phone number unethical, but people with opposing political views also argue that these advertising efforts are ethical.


There are also views that controversial marketing particularly undermines the trust of consumers. Therefore, there are many discussions on whether or not Controversial Marketing activities are ethical.


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