What to Know About a Seller Before Investing in Them

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The growth of the marketplaces and sales on them makes the segment profitable for investment. But where the market grows, the risks of unscrupulous players also grow. For investments to be successful, it is important to choose and check the seller correctly, guided not only by his promises.

Sergey Krotkov, CEO of Market Expert, explained how to competently conduct financial and legal analysis, what you need to know about the seller before investing in him, and what to ask him about.

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Why it is important for an investor to exercise caution
According to a study by Data Insight, the online lithuania whatsapp phone number trading market in Russia grew by 48% in 2023, and the marketplace market by 92%. Along with the high demand, the number of sellers is also growing.

Among the sellers, there are those for whom selling goods is not their main source of income. Such entrepreneurs are focused on selling training on how to earn money on marketplaces, and not on developing their own business. For them, it is just a screen.

Infogypsy sellers can promise huge profits with minimal costs and release courses with loud names like: "A million on the marketplace in a month." The price for them reaches tens of thousands of rubles. At the same time, sellers do not have large sales: they hide or inflate profit figures or show someone else's with the help of dubious screenshots that they receive from their "students."

When investors come across unscrupulous sellers, they refuse to invest in the entire industry. They think that this is a market where an entrepreneur "shoots" and fades away. However, there are many entrepreneurs on the market who are growing steadily and qualitatively, and it is worth investing in such people.

When deciding to invest, it is important to check the business and ask the seller a number of questions. This will help to assess the reliability and prospects of the company, as well as reduce risks.

On topic. Marketplace seller: who is he, how to become one and how much does he earn

How and which marketplaces are best to enter so as not to burn out, but to earn money? Choose the appropriate training in the catalog of courses on marketplaces .