Bring the offline online
Posted: Tue Jan 07, 2025 4:15 am
You can show up and talk to people, or you can tie your offline and online activity into the event by building a conversation on Twitter or other social networks, letting your audience know what's happening at Search Marketing Connect .
As Barry Adams recalls:
"Before you think about how to move offline things into the online realm, you need to ask yourself a question; Are they suitable for the Internet? Too often companies are eager to put everything online, but they just aren't suitable. The Internet is primarily about connecting people through technology, so you need to have something malta phone number offline and allow people to connect online.
Paolo Dello Vicario adds some observations:
In general, what we should aim for is the integration between online and offline, realizing that not everything necessarily has to go online, or that online must adapt to what happens offline and perhaps be just a support tool to improve a certain communication process.
To stay in touch with all the participants of the online event, you can monitor the event hashtag through social networks, or take advantage of very useful tools , which allow you to create Twitter lists around a hashtag.
Now it's your turn! How do you plan to shake up #SMConnect in real time?
As Barry Adams recalls:
"Before you think about how to move offline things into the online realm, you need to ask yourself a question; Are they suitable for the Internet? Too often companies are eager to put everything online, but they just aren't suitable. The Internet is primarily about connecting people through technology, so you need to have something malta phone number offline and allow people to connect online.
Paolo Dello Vicario adds some observations:
In general, what we should aim for is the integration between online and offline, realizing that not everything necessarily has to go online, or that online must adapt to what happens offline and perhaps be just a support tool to improve a certain communication process.
To stay in touch with all the participants of the online event, you can monitor the event hashtag through social networks, or take advantage of very useful tools , which allow you to create Twitter lists around a hashtag.
Now it's your turn! How do you plan to shake up #SMConnect in real time?