Show people that your page has the information they need
Posted: Tue Jan 07, 2025 4:10 am
But how do meta descriptions convince people to click on your website?
It all comes down to two things: matching user intent and strong calls to action.
Matching (or satisfying) user intent simply means giving users what they want. For example, let’s say you’re searching for how to make chocolate chip pancakes from scratch. You come across a page with the title “How to Make Fluffy Chocolate Chip Pancakes From Scratch.” But the page’s meta description says, “Click to learn how azerbaijan whatsapp to make delicious strawberry crepes from scratch.” Chances are, you won’t click that: you don’t want to make strawberry crepes.
The same principle applies to all meta descriptions. For a meta description to be effective, it must do the following:
summarize the content of the web page exactly
If the assigned meta description does not match the user's intent, Google's algorithm discards it and instead extracts a sentence or two from the page content to use as a meta description. However, this description is often truncated in search results.
Calls to action (CTAs), on the other hand, simply mean telling users what to do when they see your page. Using phrases like "Click here," "Learn more," and "Continue reading" makes it clear to users that you want them to click through to your page.
While there is no guarantee that Google will use your meta description, it is a good idea to add it to your page anyway, if Google uses it.
It all comes down to two things: matching user intent and strong calls to action.
Matching (or satisfying) user intent simply means giving users what they want. For example, let’s say you’re searching for how to make chocolate chip pancakes from scratch. You come across a page with the title “How to Make Fluffy Chocolate Chip Pancakes From Scratch.” But the page’s meta description says, “Click to learn how azerbaijan whatsapp to make delicious strawberry crepes from scratch.” Chances are, you won’t click that: you don’t want to make strawberry crepes.
The same principle applies to all meta descriptions. For a meta description to be effective, it must do the following:
summarize the content of the web page exactly
If the assigned meta description does not match the user's intent, Google's algorithm discards it and instead extracts a sentence or two from the page content to use as a meta description. However, this description is often truncated in search results.
Calls to action (CTAs), on the other hand, simply mean telling users what to do when they see your page. Using phrases like "Click here," "Learn more," and "Continue reading" makes it clear to users that you want them to click through to your page.
While there is no guarantee that Google will use your meta description, it is a good idea to add it to your page anyway, if Google uses it.