Declining quality of search results

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The rise of ads and AI-generated content that “favors the algorithm” has made it even harder to find useful content on Google. Top results are cluttered with keyword-heavy content, and Google heavily promotes its own products. This has frustrated many users who are now looking for an unbiased search engine that offers a better experience.

Ethical Considerations. Users who prioritize the planet prefer to use products that align with their values. So, they abandon Google for ethical alternatives that donate funds to austria whatsapp climate action, have a zero-tracking policy, and are not "contaminated by tax evasion."

Niche and Industry-Specific Results. Social media sub-communities and professionals in specialized professions flock to search engines that primarily catalog information related to their interests. A good example is Consensus, which uses AI to generate evidence-based results from research papers.

The Search Engine Market (2023)
Google remains the dominant search engine in much of the world, with a market share that has never fallen below 80% since 2015. By comparison, its closest competitor, Bing, has seen a decline in market share over the same period, with a slight boost after the launch of Bing Chat. Others, such as Yahoo, Baidu, Yandex, and Duck Duck Go, have been left with smaller slices of the pie.