Disadvantages of Email Marketing

[arafatenzo]

Is it still worth investing in the email marketing channel when there are more innovative forms of digital communication such as native and video advertising? The answer is undoubtedly yes, indeed, the market for messages sent via email (newsletters, DEM, transactional alerts) is more alive and competitive than ever! Email marketing is not dead, but has evolved along with other forms of communication after the advent of digital, which has profoundly changed our media habits.

But let's start from the basics... What is a Newsletter?
The newsletter, or DEM (Direct Email Marketing), is a message that uses electronic mail to be conveyed to a list of email addresses. Usually the content is promotional because it is linked to a product, a service or an event, but it can also be informative (transactional) when it involves an agreement between two or more parties, such as the confirmation of a purchase or the request for a new password made on the company's website by the customer

Even though it is a “push” channel , email hungary phone number marketing can generate interesting forms of interaction , through the creation of a relationship with your target audience based on trust .

Why the Newsletter is a fundamental asset in your business strategy
If you are wondering if your business needs the direct email marketing channel, just do a quick search on SEMrush for the keyword "newsletter" to discover how high the interest in this area is. On Google.it, the average number of searches in the last year is 8,100 with a constant trend over time, only February suffers a decline compared to other months. While the organic results are 1,440,000,000 with a difficulty rate of positioning the word of 84 out of 100.

As for paid traffic, the average price paid for a click on an AdWords ad that promotes the “newsletter” service is $3.23 with a competition level of 0.72, which increases if we replace the keyword with “email marketing” and “direct email marketing”, up to $9.32 and 0.95 respectively.

According to SEMrush data, the country that invests the most on this keyword is America , followed a little further away by Germany and England (Italy is in 13th position).