Branded vs Non-Branded Keyword Strategy: Which One to Use?

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Branded or non-branded keywords? The logic of international multisite

Branded Strategy: Comparing Amazon and IKEA Visibility with SEMrush
Comparing these two visibility, we see how the sales mechanism and, above all, visibility on the IKEA network is not valued, precisely because it does not use the multi-site logic.

What could be the next future?
After having seen the effectiveness of multisite compared to monosite, and how to index brands and secondary brands, products and categories, we must evaluate a very large market that deserves to be collected, even if it requires a lot of time and a long-term vision: I'm talking about the traffic generated by working on Content Marketing .

For example, Amazon works on content by estonia phone number adding reviews, explanations, similar products to a product (in the case of diapers, also add baby pools, for example).


Branded Keywords: How to Optimize Your Funnel to Improve Visibility
This work may seem challenging in the short term, but in the long run it produces many results.

You can watch the full webinar video on the SEMrush YouTube channel .

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What do you think of this reflection on the effectiveness of a no-branded strategy?
In your experience, is it better to focus on branded or non-branded keywords?