Use customer loyalty programs
Posted: Tue Jan 07, 2025 3:11 am
Use paid online advertising
There are basically two types of paid advertising measures: ads on search engines (e.g. Google Ads, Bing As) and ads on social media (e.g. Facebook Ads, Instagram Ads, TikTok Ads, ...). Both formats help you to reach potential guests faster and easier than with classic offline advertising media. A key point in favor of paid measures is the high reach that you achieve almost immediately. In addition, there are a variety of design options in the form of images, videos and links. And you can limit the display of the ads to certain terms (e.g. with Google Ads) or target groups, characteristics or interests (e.g. with Facebook Ads).
The best bahamas phone data guests are repeat guests. Therefore, a customer loyalty program should actually be mandatory for every restaurant. There are many options for such a program, but some are more complex than others. So use the tool that best suits your restaurant. The easiest way is the typical stamp card , where you get a stamp for every visit, for example. If you get more than 10 stamps, you get a goodie, such as a drink or dessert on the house.
One way to attract more new customers and convince them of the quality of your business is to use coupon and discount systems . These often work online now, so that customers can download the coupon or discount onto their mobile phone and then show it when paying. Some providers even allow you to define time slots and, for example, offer drinks at a special price when you are a little down.
14. Price differentiation according to target group
Pricing policy is a sensitive issue in the catering industry. However, it can be worthwhile to define different prices for different target groups . Because not everyone may be able to afford to visit at regular prices. There are many options: discounts for schoolchildren, cheaper prices for students, promotions for seniors or families.
15. Price differentiation according to time
The classic way to attract more customers to your restaurant or bar at times when it is idle is the happy hour . The same principle can also be applied to other times of the day. For example, if there is not much going on at lunchtime on weekdays, you could consider offering a special lunchtime offer to lure employees from the surrounding offices to your restaurant. (Cheaper) daily offers on weekdays can also be an effective tool in the restaurant marketing mix.
Conclusion
In order to attract more guests, you should not underestimate the possibilities of good marketing. One method alone will not bring success, but with a well thought-out mix of different methods you can increase your level of awareness and thus fill your restaurant more and generate higher sales . For the best presentation of wines in the catering industry, we recommend our article on wine marketing .
There are basically two types of paid advertising measures: ads on search engines (e.g. Google Ads, Bing As) and ads on social media (e.g. Facebook Ads, Instagram Ads, TikTok Ads, ...). Both formats help you to reach potential guests faster and easier than with classic offline advertising media. A key point in favor of paid measures is the high reach that you achieve almost immediately. In addition, there are a variety of design options in the form of images, videos and links. And you can limit the display of the ads to certain terms (e.g. with Google Ads) or target groups, characteristics or interests (e.g. with Facebook Ads).
The best bahamas phone data guests are repeat guests. Therefore, a customer loyalty program should actually be mandatory for every restaurant. There are many options for such a program, but some are more complex than others. So use the tool that best suits your restaurant. The easiest way is the typical stamp card , where you get a stamp for every visit, for example. If you get more than 10 stamps, you get a goodie, such as a drink or dessert on the house.
One way to attract more new customers and convince them of the quality of your business is to use coupon and discount systems . These often work online now, so that customers can download the coupon or discount onto their mobile phone and then show it when paying. Some providers even allow you to define time slots and, for example, offer drinks at a special price when you are a little down.
14. Price differentiation according to target group
Pricing policy is a sensitive issue in the catering industry. However, it can be worthwhile to define different prices for different target groups . Because not everyone may be able to afford to visit at regular prices. There are many options: discounts for schoolchildren, cheaper prices for students, promotions for seniors or families.
15. Price differentiation according to time
The classic way to attract more customers to your restaurant or bar at times when it is idle is the happy hour . The same principle can also be applied to other times of the day. For example, if there is not much going on at lunchtime on weekdays, you could consider offering a special lunchtime offer to lure employees from the surrounding offices to your restaurant. (Cheaper) daily offers on weekdays can also be an effective tool in the restaurant marketing mix.
Conclusion
In order to attract more guests, you should not underestimate the possibilities of good marketing. One method alone will not bring success, but with a well thought-out mix of different methods you can increase your level of awareness and thus fill your restaurant more and generate higher sales . For the best presentation of wines in the catering industry, we recommend our article on wine marketing .