At least when narration becomes corporate communication
Posted: Mon Jan 06, 2025 9:38 am
At the basis of communication there are therefore stories. If writing is part of your job, in this article written by Piero Babudro, you will find clear passages written with the aim of guiding you towards better writing. A writing finally capable of supporting itself, as a protagonist, in digital and non-digital communication processes. Today we have a wide range of tools available to tell stories , online and offline. The key point - - is the ability to focus on the reader's information and relational needs , attracting his attention and enabling him to refine his knowledge, discover new opportunities and improve his day thanks to reading of a text .
Everything is clear, but what about the text? To switzerland number data be effective, memorable and unforgettable it must be written taking into account the reader's cognitive approach when scrolling through the page and experiencing the content. In my work as a consultant and strategist in the field of copywriting and brand storytelling , I work daily to guide companies and professionals in the development of their online corporate narrative and to train aspiring SEO copywriters and journalists so that they learn to carefully and competently package texts that work for people like search engines .
Based on my experience, I can assure you that writing a digital text is not the same thing as writing a text intended for paper: in fact, when human beings read online, they scroll through the text in a completely different way compared to when they read a book. , or any document that is not made of bytes. Indeed, there are actually different ways of reading online, and this is exactly what I want to explore with you today.
Everything is clear, but what about the text? To switzerland number data be effective, memorable and unforgettable it must be written taking into account the reader's cognitive approach when scrolling through the page and experiencing the content. In my work as a consultant and strategist in the field of copywriting and brand storytelling , I work daily to guide companies and professionals in the development of their online corporate narrative and to train aspiring SEO copywriters and journalists so that they learn to carefully and competently package texts that work for people like search engines .
Based on my experience, I can assure you that writing a digital text is not the same thing as writing a text intended for paper: in fact, when human beings read online, they scroll through the text in a completely different way compared to when they read a book. , or any document that is not made of bytes. Indeed, there are actually different ways of reading online, and this is exactly what I want to explore with you today.