We need to measure and import these public

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Domain traffic into reachable and convertible private domain traffic, and through good interaction in the private domain, make customers become leads that we can contact. At this stage, it is necessary to set a relatively reasonable target for the number of leads for products and company resources, and conduct regular reviews and summaries to continuously optimize the data conversion of each activity, each channel, and each link. We need to focus on optimizing content, channels, and contact friction to find the best path and method that matches our products. At the same time, we must be careful to avoid blindly pursuing traffic and flooding in a large amount of traffic that we don’t need. This will not only consume a lot of manpower and resources for lead cleaning, but may also lead to the recommendation of public domain positions ( such as Douyin, Kuaishou, and .




Inappropriate content is pushed to video accounts , which will label our brand negatively. Appropriate content may not be recommended to the right customers, and it may even lead to the cancellation of our phone data account and the need to start over. Goal 2: Obtain sales qualified leads SQL In the process of achieving goal 1, we can obtain a large number of leads MQL that meet market standards . However, providing these leads in batches directly to sales staff may bring them a greater burden, and the quality of the leads is not high, the conversion rate is low, resulting in a lot of wasted work and unnecessary conflicts. In order to achieve goal 2, we need to strive to obtain the quantity and quality of high-quality sales qualified leads SQL to help enterprises create value. To this end, we should further screen MQL leads, identify high-quality potential customers with purchasing intentions, and then transfer them to sales personnel. We can introduce SDR roles and MarTech tools to contact MQL leads by phone, email, SMS, etc., and score customers in combination with the BANTC sales model, such as: B- Budget: Where can it be raised, and is there a precedent? - 10 points A- Decision maker: Who is the PM and who is the final decision maker? - 20 points N-US : Number of people, clusters, and scenarios match, more than 3. - 30 points T- Expected time: within 2-3 quarters. - 20 points C- Competitors: There are now and in the past.



None. - 20 points. Implement digital marketing for B -end products and achieve exponential growth Only leads with scores above a certain level will be handed over to sales staff for follow-up and marked as to whether the deal has been completed, so that the leads can be tracked, analyzed and summarized to find qualified leads that better meet the product's high quality standards. The key to this stage is how to empower salespeople and reduce their burden. First, we need to provide high-quality SQL clues; second, we need to efficiently deliver information, such as providing salespeople with key behaviors, portraits, and related content of interest.