The phases to be a current Community Manager
Posted: Mon Jan 06, 2025 8:32 am
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Written by Sandra Aguado
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This is one of the most popular professions in recent years and, with the emergence of social networks in the professional space, many companies have seen the need to include a Community Manager in their staff to manage their profiles in the digital universe.
Would you like to know the ins and outs of the profession? We'll tell you!
Community Manager or Social Media Manager
They may seem like the same thing, but these two concepts refer to two different job positions. However, in many cases, the same person occupies them.
Theoretically, the Social Media Manager is qatar phone data responsible for studying, devising and developing the different communication strategies to be carried out, while the Community Manager is responsible for executing them.
Although both figures are sometimes confused or referred to in the same way, it is important to know the different responsibilities and competencies of each of them.
The skills of a Social Media Manager include: market research, competition and company situation research, development of a brand strategy in accordance with the company's specific needs, creation of a communication plan, monitoring and analysis of results.
The Community Manager, for his or her part , will be responsible for building and managing a brand's relationships with its community on social networks, generating content following the communication plan created by the Social Media Manager and promoting engagement by responding to messages and comments received, among other skills specific to day-to-day use of networks.
Phases of developing a communication plan on social networks
Analysis
Rate this article12345(7 votes)
Written by Sandra Aguado
☛ Send to a friend
This is one of the most popular professions in recent years and, with the emergence of social networks in the professional space, many companies have seen the need to include a Community Manager in their staff to manage their profiles in the digital universe.
Would you like to know the ins and outs of the profession? We'll tell you!
Community Manager or Social Media Manager
They may seem like the same thing, but these two concepts refer to two different job positions. However, in many cases, the same person occupies them.
Theoretically, the Social Media Manager is qatar phone data responsible for studying, devising and developing the different communication strategies to be carried out, while the Community Manager is responsible for executing them.
Although both figures are sometimes confused or referred to in the same way, it is important to know the different responsibilities and competencies of each of them.
The skills of a Social Media Manager include: market research, competition and company situation research, development of a brand strategy in accordance with the company's specific needs, creation of a communication plan, monitoring and analysis of results.
The Community Manager, for his or her part , will be responsible for building and managing a brand's relationships with its community on social networks, generating content following the communication plan created by the Social Media Manager and promoting engagement by responding to messages and comments received, among other skills specific to day-to-day use of networks.
Phases of developing a communication plan on social networks
Analysis