The customization of the SERP is therefore certainly a ranking factor, which however you cannot intervene on. What you should do, however, is take this data into consideration when analyzing the results. For starters, don't try to check the location with a simple Google search from your device. Location and search history greatly influence the results, especially in the local context! To find out average position and CTR, instead rely on Search Console. 8) Social signals I'll tell you clearly: if we're talking about direct influence on positioning, social signals now count as the trump deuce.
In general, in fact, Google prefers to rely on sri lanka number data more direct sources of information, such as reviews made on Google . From the entity perspective, the issue is a little more complex. and perhaps mentions on other profiles, signals that your business is alive and well. Furthermore, the content you publish on social media could build a more complex picture of your business, helping Google to better understand it and enrich the corresponding entity.
I therefore suggest you use schema markup to connect your social profiles to the website. Maybe this won't impact your ranking much, but it certainly won't hurt Conclusions Do you know what local SEO, entities and doing business (even offline) have in common? All three are relationship-based. Creating or suggesting relationships is in fact very important to "build" the entity linked to your business and, consequently, improve your SEO positioning on local queries. If you think about it, it's not that different from what you do for your business in reality.