2. Investment made in social networks

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It represents the total cost of actions carried out on social networks and is made up of:

Investment made in paid advertising.

Labor costs of staff managing social networks in the company.

Cost of content creation (graphic design and creatives for ads, blog posts, keyword research, etc.) when done outsourced, through a freelancer or agency.



Analyzing the results of social media campaigns
Let's now look at a couple of examples:

Campaign A. With profits of €11,000 and an investment of €4,000. The ROI is 1.75.

Campaign B. With profits of €19,000 and an investment of €8,000. The ROI is 1.38.

Comparing the two campaigns, we see that oman phone data both campaigns are profitable (the ROI of both is positive), but the second option is more profitable than the first since the ratio is higher (for every euro invested in the campaign, I have obtained €1.75 back).



Having this information will allow the company to follow the line of campaigns that work best in order to try to optimize them as much as possible and this, in turn, will result in improving the company's overall profitability, making it more efficient.

As you can see, the analysis of results in social networks through KPIs such as ROI is of vital importance when using them professionally. If you are thinking of developing in this field or would like to learn a little more about the calculation of this and other important metrics, we recommend that you sign up for the free online course on virtual community management.