If you think we’re a good fit, you’ll receive a proposal within a week. Name* Email* Call Subject* Message* Company About Clients Blog China Marketing 101 Contact Us Services B2B Marketing Education Marketing Website Translator Baidu Advertising WeChat Marketing Contact Us Phone: +86 (0)25 8655 1570 (Mon-Fri: 9am-5pm (China Time)) Address: Room 1705, Building A, New Century Plaza, 288 Zhongshan East Road, Qinhuai District, Nanjing, Jiangsu, China 210002 Follow Us Desktop Window Email Privacy Policy Audience (Gen Z), creating a relaxed entertainment-focused environment TikTok: short videos and trending focus (creative, viral content), reaching a broad, young, willing-to-buy audience, high influence Weibo: top microblogging site, from news to entertainment, with a younger, more educated audience, understand Chinese views on current topics Since we use Starbucks as an example in this article, Tait, founder of Nanjing Marketing Group, summarizes our impressions of Starbucks’ Chinese social media presence.
First we do a brief analysis and then come up with some peru whatsapp resource thoughts. There seem to be a lot of great elements in their marketing. They have been posting a variety of videos – product features, celebrity ads, and new skit series. They are closely integrated with Douyin and sell many items directly on the platform. The photos and videos are clearly “delicious”. While not specifically in digital marketing, their stores in China are beautiful and often carefully integrated into traditional Chinese architecture.
But there are also a lot of missed opportunities. First, they don’t cross-post enough between platforms. For example, sharing their short videos on Bilibili will quickly show results. Short videos are a format that is particularly easy to cross-post, and are often shared not only to Douyin and WeChat channels, but also to Xiaohongshu, Bilibili, and Kuaishou. If we were in charge of Starbucks’ social marketing, we would expand the content style further and engage with influencers to give them more freedom to try new content styles.