7 strategies to increase the conversion rate of a landing page
Posted: Mon Jan 06, 2025 7:02 am
Selling online has become almost obligatory. And when we talk about selling, we don't mean it in the most specific sense of the term (economic transaction), but rather we refer to conversions. Actions that the user performs and that we as a company have previously defined. For example, filling out a form, downloading a file, generating a sale, signing up for a newsletter, etc. Actions that are carried out through a landing page. So, how can we increase the conversion rate of a landing page?
What is a landing page?
Netflix Landing Page
Let's start by looking more closely at what a landing page is. In principle, all the pages on your website are landing pages . And from the point of view of organic positioning (the one that comes from search engines), all pages will receive traffic. It will depend on how it is structured that the visitor stays and looks for more content on your website.
However, there is a more specific definition that identifies landing pages as those that try to achieve a conversion : a financial transaction, filling out a form, downloading an iran number data information product, creating an account, etc.
What is considered a good conversion rate varies greatly between industries. However, most studies determine that a good conversion rate is between 2% and 5% .
This doesn't mean that it's impossible to get above the 10% mark. There are certainly companies that have managed to get the conversion rate above 10%. However, these are large companies with a high investment in marketing and an impeccable strategy.
Now let's see what strategies can help you increase the conversion rate of a landing page.
How to increase the conversion rate of a landing page?
1. Incentivize with an irresistible offer
landing-page-movistar
A great way to get close to new customers is to offer them an incentive, an offer they can't refuse and that's better than the competition. You can offer an attractive discount or give away a gift. For example, if you're trying to get a user to sign up for your newsletter, you can offer them original content that interests them.
Although the design of this landing page could be improved, it does its job: offering an irresistible offer and creating urgency at the same time. Plus, if you stay on the page for 10 seconds, a pop-up will appear that further highlights the discount.
Humans are driven by instincts and are generally more likely to do something when there is a sense of urgency, whether that means a limited number of products in stock or a deal that ends at a certain time.
What is a landing page?
Netflix Landing Page
Let's start by looking more closely at what a landing page is. In principle, all the pages on your website are landing pages . And from the point of view of organic positioning (the one that comes from search engines), all pages will receive traffic. It will depend on how it is structured that the visitor stays and looks for more content on your website.
However, there is a more specific definition that identifies landing pages as those that try to achieve a conversion : a financial transaction, filling out a form, downloading an iran number data information product, creating an account, etc.
What is considered a good conversion rate varies greatly between industries. However, most studies determine that a good conversion rate is between 2% and 5% .
This doesn't mean that it's impossible to get above the 10% mark. There are certainly companies that have managed to get the conversion rate above 10%. However, these are large companies with a high investment in marketing and an impeccable strategy.
Now let's see what strategies can help you increase the conversion rate of a landing page.
How to increase the conversion rate of a landing page?
1. Incentivize with an irresistible offer
landing-page-movistar
A great way to get close to new customers is to offer them an incentive, an offer they can't refuse and that's better than the competition. You can offer an attractive discount or give away a gift. For example, if you're trying to get a user to sign up for your newsletter, you can offer them original content that interests them.
Although the design of this landing page could be improved, it does its job: offering an irresistible offer and creating urgency at the same time. Plus, if you stay on the page for 10 seconds, a pop-up will appear that further highlights the discount.
Humans are driven by instincts and are generally more likely to do something when there is a sense of urgency, whether that means a limited number of products in stock or a deal that ends at a certain time.