To summarize his lecture, we must keep four maxims:
Posted: Mon Jan 06, 2025 6:26 am
Strategies that will work on social media
Regarding social media work , Sara Fernandez from Nortecreando gave us several tips for having balanced strategies for our brands, which are based on starting from their essence and identifying the target audience to know what we want to convey (and also how and on which channels), and based on this, having a flexible content calendar that is a consequence of deploying a general communication strategy. Sara also tells us that complementary actions such as online advertising, cobranding or influencer marketing are important.
Every network is different.
The user must be the center of the strategy (so we must know him or her in depth).
The communication style should be based on the brand identity.
The set of communication actions must be perceived as a whole.
Sara Martín from Metricool spoke to us about Tik Tok and some of the particularities of its algorithm that make it different from other video networks. Although the main factor for a lebanon phone data video to go viral is user interaction, other elements also position it and can make it a success.
Music. Musical trends act as a key factor for the algorithm to decide whether to make the video go viral.
Effects and filters. These can be saved for later use and you should know which ones are most commonly used.
Hashtags help categorize content and are essential for user searches.
Correct use of these factors increases the reach of the video.
Sara Fernández, from Nortecreando during rmc galicia 2022
Evolution of entrepreneurship and marketing decisions
The profile of attendees at the RMC Galicia congress is made up of marketing and communication professionals, but also entrepreneurs who are implementing online marketing actions in their projects, so both visions are merged in some of the presentations, which emphasize how marketing or communication decisions impact a business.
Regarding social media work , Sara Fernandez from Nortecreando gave us several tips for having balanced strategies for our brands, which are based on starting from their essence and identifying the target audience to know what we want to convey (and also how and on which channels), and based on this, having a flexible content calendar that is a consequence of deploying a general communication strategy. Sara also tells us that complementary actions such as online advertising, cobranding or influencer marketing are important.
Every network is different.
The user must be the center of the strategy (so we must know him or her in depth).
The communication style should be based on the brand identity.
The set of communication actions must be perceived as a whole.
Sara Martín from Metricool spoke to us about Tik Tok and some of the particularities of its algorithm that make it different from other video networks. Although the main factor for a lebanon phone data video to go viral is user interaction, other elements also position it and can make it a success.
Music. Musical trends act as a key factor for the algorithm to decide whether to make the video go viral.
Effects and filters. These can be saved for later use and you should know which ones are most commonly used.
Hashtags help categorize content and are essential for user searches.
Correct use of these factors increases the reach of the video.
Sara Fernández, from Nortecreando during rmc galicia 2022
Evolution of entrepreneurship and marketing decisions
The profile of attendees at the RMC Galicia congress is made up of marketing and communication professionals, but also entrepreneurs who are implementing online marketing actions in their projects, so both visions are merged in some of the presentations, which emphasize how marketing or communication decisions impact a business.