Building a Brand That Stands Out
Posted: Mon Jan 06, 2025 6:10 am
WeChat Search vs. Other Social Media Search Bars It would be a mistake to simply compare WeChat Search to Facebook or X’s search bar. After all, most Europeans and Americans prefer to use Google than Facebook when conducting research. No, what makes WeChat Search different from Facebook or any other English social media site is the importance of WeChat to Chinese society. WeChat is not only a social media app, but also a tool that Chinese citizens use to buy train tickets, invest in stocks, rent apartments, book flights, and much more. Even when users search for news, WeChat’s articles live within the app, not on an external site like Facebook or X.
Western societies are more polarized online, and Facebook has lost market dominance in recent years as younger generations prefer other platforms like Instagram or TikTok. In addition, WeChat never created a separate honduras whatsapp resource chat app like Facebook Messenger did. WeChat Search vs. Baidu We can better understand WeChat Search by comparing it to other search engines. Remember that Google is blocked in China. Even though many people in China use VPNs to access it, that doesn’t necessarily mean that its Chinese search function is good.
Next we’ll look at Baidu, China’s largest search engine. In a larger context, WeChat Search, which was released by WeChat in 2019, is interesting; the same year there was a widely shared article about how Baidu is no longer as good as it used to be: Recently, someone commented that Baidu’s decline in market position stems from the siloed nature of the Chinese internet.Taobao and WeChat are releasing less and less data to search engines. More and more valuable information is not being displayed by search engines. Moreover, it is not just Baidu, Google's Chinese search has also suffered losses. In such an environment, people can't help but ask whether WeChat chose to launch WeChat Search because it saw an opportunity in the market. But it has more to do with the nature of WeChat and Baidu's business. Historically, Baidu and WeChat have focused on different products: Baidu's products are search and information, while WeChat's product is social. However, the two products are not as different as they initially seem. After all, users need information to interact. Years after WeChat and Baidu were launched, their respective approaches have led them to different places.
Western societies are more polarized online, and Facebook has lost market dominance in recent years as younger generations prefer other platforms like Instagram or TikTok. In addition, WeChat never created a separate honduras whatsapp resource chat app like Facebook Messenger did. WeChat Search vs. Baidu We can better understand WeChat Search by comparing it to other search engines. Remember that Google is blocked in China. Even though many people in China use VPNs to access it, that doesn’t necessarily mean that its Chinese search function is good.
Next we’ll look at Baidu, China’s largest search engine. In a larger context, WeChat Search, which was released by WeChat in 2019, is interesting; the same year there was a widely shared article about how Baidu is no longer as good as it used to be: Recently, someone commented that Baidu’s decline in market position stems from the siloed nature of the Chinese internet.Taobao and WeChat are releasing less and less data to search engines. More and more valuable information is not being displayed by search engines. Moreover, it is not just Baidu, Google's Chinese search has also suffered losses. In such an environment, people can't help but ask whether WeChat chose to launch WeChat Search because it saw an opportunity in the market. But it has more to do with the nature of WeChat and Baidu's business. Historically, Baidu and WeChat have focused on different products: Baidu's products are search and information, while WeChat's product is social. However, the two products are not as different as they initially seem. After all, users need information to interact. Years after WeChat and Baidu were launched, their respective approaches have led them to different places.