Link Building: Factors That Undermine Its Effectiveness
Posted: Mon Jan 06, 2025 5:59 am
But what are the patterns that Google's Search Quality Team could examine at the editorial link building level? The following are hypotheses, but in my opinion they are highly probable.
Anchor text and landing pages . The link on a money keyword pointing to a deep page (perhaps a product page, which targets the same keyword) has the greatest impact in terms of ranking. All SEOs know this and Google knows it too. The unnatural factor lies in the fact that a blogger or webmaster would hardly spontaneously link to a product page using a money keyword. Natural guest posts would link to editorial sites, sites that represent content and resources for users or other editorial pages of other sites, therefore other contextual blog articles, considered useful for readers. For link building, a branded keyword or a generic key would then be used as anchor text and almost never a money keyword. If a member of the anti-spam team were to come across this situation, they might become suspicious.
The editorial plan of the site . An unnatural guest switzerland phone number post is easily recognizable, even on high-quality sites. You will notice a different writing style, a different length of text than is typical for a given site, and perhaps the absence of multimedia content. And, often, the link makes little sense in the context in which it is inserted. Sometimes you also find yourself faced with off-topic situations , for example with articles that talk about forex in web marketing blogs. A link building activity of this type does not add any value to the site.
On site user metrics . One thing I often notice in guest posts that don't seem natural is the engagement they produce. Often, in fact, unnatural guest posts are not shared on the blog's official social channels. As a result, they will have little referral traffic and few shares. This is another negative signal that is activated and that could lead to evaluating the entire article and the link present as unnatural, therefore all the link building that is being done.
In conclusion, the factors that attribute quality to a backlink are many and depend, in turn, on the combination of a series of other factors. Quality link building is still possible, but it must be spontaneous, not forced and proof against algorithmic or manual penalties.
Anchor text and landing pages . The link on a money keyword pointing to a deep page (perhaps a product page, which targets the same keyword) has the greatest impact in terms of ranking. All SEOs know this and Google knows it too. The unnatural factor lies in the fact that a blogger or webmaster would hardly spontaneously link to a product page using a money keyword. Natural guest posts would link to editorial sites, sites that represent content and resources for users or other editorial pages of other sites, therefore other contextual blog articles, considered useful for readers. For link building, a branded keyword or a generic key would then be used as anchor text and almost never a money keyword. If a member of the anti-spam team were to come across this situation, they might become suspicious.
The editorial plan of the site . An unnatural guest switzerland phone number post is easily recognizable, even on high-quality sites. You will notice a different writing style, a different length of text than is typical for a given site, and perhaps the absence of multimedia content. And, often, the link makes little sense in the context in which it is inserted. Sometimes you also find yourself faced with off-topic situations , for example with articles that talk about forex in web marketing blogs. A link building activity of this type does not add any value to the site.
On site user metrics . One thing I often notice in guest posts that don't seem natural is the engagement they produce. Often, in fact, unnatural guest posts are not shared on the blog's official social channels. As a result, they will have little referral traffic and few shares. This is another negative signal that is activated and that could lead to evaluating the entire article and the link present as unnatural, therefore all the link building that is being done.
In conclusion, the factors that attribute quality to a backlink are many and depend, in turn, on the combination of a series of other factors. Quality link building is still possible, but it must be spontaneous, not forced and proof against algorithmic or manual penalties.