Increase your e-commerce sales with Neuromarketing
Posted: Mon Jan 06, 2025 5:53 am
This is the last of three articles on eCommerce that I wrote for SEMrush: in the first one we talked about SEO for eCommerce , in particular how to position your online shop. In the second one we saw how to improve the user eXperience of your online shop to increase the conversion rate and, therefore, your sales. Here I talk to you about N euromarketing and how much our life, even on the web, is influenced by unconscious choices.
The first time I talked about neuroscience applied to online sales techniques , I was at a webinar and at a certain point I invited the participants to raise their hands, then asking those who had russia phone number raised them, or who had had the instinct to do so, to ask themselves why, in a webinar where the speaker certainly cannot see them, they had done so. I don't know how many did it, and if anyone actually raised their hand, but I am convinced that for a moment many of us considered the option without even thinking that raising our hands in that context was a senseless thing.
Let's see what neuroscience tells us about the mechanisms of the human brain and how neuromarketing, through the application of these principles, can help us guide a potential customer into our eCommerce.
The unconscious guides us
Whoever raised their hand may have done so out of sympathy, self-irony, or simply let their unconscious side work, perhaps because they were slightly distracted or particularly involved, so that they had created a climate of trust with me and my presentation that allowed them to follow my request without any particular problems.
Neuroscience tells us that the brain processes 11 million pieces of information per second. Imagine if they were all conscious choices! No more than 40 are consciously processed.
The first time I talked about neuroscience applied to online sales techniques , I was at a webinar and at a certain point I invited the participants to raise their hands, then asking those who had russia phone number raised them, or who had had the instinct to do so, to ask themselves why, in a webinar where the speaker certainly cannot see them, they had done so. I don't know how many did it, and if anyone actually raised their hand, but I am convinced that for a moment many of us considered the option without even thinking that raising our hands in that context was a senseless thing.
Let's see what neuroscience tells us about the mechanisms of the human brain and how neuromarketing, through the application of these principles, can help us guide a potential customer into our eCommerce.
The unconscious guides us
Whoever raised their hand may have done so out of sympathy, self-irony, or simply let their unconscious side work, perhaps because they were slightly distracted or particularly involved, so that they had created a climate of trust with me and my presentation that allowed them to follow my request without any particular problems.
Neuroscience tells us that the brain processes 11 million pieces of information per second. Imagine if they were all conscious choices! No more than 40 are consciously processed.