SERP: How does Google build search results?
Posted: Mon Jan 06, 2025 5:46 am
It is very important to also know the specific characteristics of a keyword , for example if it has seasonal peaks, if it requires freshness or not; you also need to know its competitiveness, to know what chances you have of entering Google's SERPs and who you are going to compete with.
This overview of how the search engine par excellence organizes results in SERPs gives you an important indication to position yourself first in Google results for a given keyword. First of all, you need to understand which SERPs you can enter and who your competitors are . This means that you need to carefully analyze the type of search, the content present and the choice of the type of content; you then need to do a competition analysis and identify your competitors.
Keyword strategy: create the perfect strategy to enter the SERPs
Ultimately, in keyword strategy it is essential oman phone number to use the right tools, understand what the keywords are, analyze Google SERPs and try to understand how you can get to the first search results , because you don't always get there with the site, but there are other types of content (images, videos, maps) that can help you position yourself among the first results on Google.
You can find the slides of the webinar in which Giorgio Taverniti explains the entire process that leads to the creation of Google SERPs here .
If you are interested in learning more about this and other topics related to Web Marketing, Giorgio Taverniti's gt idea is organizing a training event that will bring together all the experts in the sector. This is the fourth edition of the Web Marketing Festival , which will take place on July 8 and 9 at the Palacongressi in Rimini. To learn more, you can visit the event website .
What do you think of this overview that reveals many details of Google search?
This overview of how the search engine par excellence organizes results in SERPs gives you an important indication to position yourself first in Google results for a given keyword. First of all, you need to understand which SERPs you can enter and who your competitors are . This means that you need to carefully analyze the type of search, the content present and the choice of the type of content; you then need to do a competition analysis and identify your competitors.
Keyword strategy: create the perfect strategy to enter the SERPs
Ultimately, in keyword strategy it is essential oman phone number to use the right tools, understand what the keywords are, analyze Google SERPs and try to understand how you can get to the first search results , because you don't always get there with the site, but there are other types of content (images, videos, maps) that can help you position yourself among the first results on Google.
You can find the slides of the webinar in which Giorgio Taverniti explains the entire process that leads to the creation of Google SERPs here .
If you are interested in learning more about this and other topics related to Web Marketing, Giorgio Taverniti's gt idea is organizing a training event that will bring together all the experts in the sector. This is the fourth edition of the Web Marketing Festival , which will take place on July 8 and 9 at the Palacongressi in Rimini. To learn more, you can visit the event website .
What do you think of this overview that reveals many details of Google search?