When to post on Tik Tok to optimize your strategy

[ayeshshiddika11]

Video-based communication tools are becoming an essential element in any company's communication. Younger age groups are moving away from traditional searches and the video format is becoming popular for information on all kinds of topics, including products and services that companies put on the market.

Based on this, we have reviewed the latest report from our friends at metricool on Tik Tok to find out how to use this video social network efficiently and reach this mass of users who use it as their main source of information.

Metricool has analyzed 1,907,846 videos from 48,591 accounts, both personal and business, over a period of 180 days. We are going to summarize the main conclusions that have been reached.

couple with cell phones have fun on tik tok



Elements to take into account when establishing a strategy on Tik Tok
Does the number of followers matter?
The trend is for all social media algorithms to take less into account the number of followers of accounts when making content go viral, focusing more on engagement , that metric that indonesia phone data brings together all the interactions and on which they are based to continue giving visibility to the published material. However, in Tik Tok this is much more evident. Its way of working rewards interesting content, so it doesn't matter if you have 200 or 20,000 followers and any video can go viral and reach a large volume of accounts reached.

The key is in the quality and interest of the video, which will encourage the algorithm to look for like-minded users to show it to.



How long should a video be?
Metricool's study shows that the videos that get the most views last an average of 41.8 seconds. But this is not a universal reality. It is also true that the longer the video, the more engagement you get and that in accounts with a greater number of followers, longer videos get more views. Therefore, we recommend that you do not base your publication strategy on the length of the video, but on its retention capacity.

Try to retain the visitor in the first few seconds so that they stay until the end of the video.