Tools vs people
Many students believe that when we talk about web analytics we are talking about tools, but tools do not make decisions, people do. Having the data does not mean that you know what to do with it. This is why, in addition to learning the different web measurement and user experience tools, we must make decisions based on data.
Talking about Web Analytics is not just talking about metrics, it is talking about the actions to be taken to improve those metrics . Knowing the different Digital Marketing techniques is vital to learn how to take advantage of them.
How can we start measuring our efforts iceland phone data on the Internet? To do so in the simplest way possible, we can use free, simple and accessible tools, preferably by applying different Digital Marketing techniques.
Tools to measure user experience
Google Analytics
Surveys
Invision (freemium model)
Marvel (freemium model)
Tools to measure SEO
Google Analytics
Google Search Console
easure social networks
Google Analytics
Tools specific to each social network
Metricool (freemium model)
Hootsuite (freemium model)
Tools to measure paid traffic
Google Analytics
Google Ads
Facebook Ads
Tools specific to each Ads system
Tools to measure email marketing
Google Analytics
Tools specific to each email marketing system (for example Mailchimp, Active Campaign, sending blue…). They all usually have a freemium model.
If we simply have social profiles, we can use the measurement tools of Facebook, Instagram, Tiktok, LinkedIn or YouTube. If we have a website or app, we will always have Google Analytics installed . It is important to understand not only what happens with our newsletters and advertising systems, but also what happens to users when they reach our website. That is why Google Analytics is a constant in all digital marketing techniques.