Most used campaign objectives
Posted: Mon Jan 06, 2025 5:05 am
Campaigns with higher budgets
When it comes to spending on campaign objectives, sales accounts for the majority of the budget at 29.3% , followed by leads at 25.6% and traffic at 19.4%.
In fourth place are interaction campaigns, which account for 15.4% of the total , followed by brand recognition, with 9.1%, and finally application promotion campaigns, with 1.2%.
Metricool graph regarding ghana phone data investment by type of campaign in Facebook Ads
Investing in Facebook Ads campaign objectives
Average investment budget by type of campaign
The study also provides specific data on how much budget is invested, on average, in each type of campaign:
Interaction: US$89.78 invested on average.
Traffic: an average investment of US$147.12 is made for this type of campaign .
Brand awareness: the budget reaches US$220.52 on average per campaign.
Potential clients: US$731.06 allocated.
Sales: an average of US$955.70 is invested.
App Promotion: This ranks first in the ranking , spending a total of US$1,897.95 per campaign on average.
Average CPC and CPM on Facebook Ads
Another piece of data that this study analyses is the performance of each type of campaign, that is, knowing what the price is for getting 1000 impressions (CPM) and what the price is for getting a click (CPC) .
The average CPC cost per campaign is US$0.085.
Likewise, the campaigns with the highest cost per click are those for potential clients at US$0.20, followed by sales at US$0.13, brand awareness at US$0.12, application promotion at US$0.12, interaction at US$0.05 and traffic at US$0.04, these being the cheapest.
When it comes to spending on campaign objectives, sales accounts for the majority of the budget at 29.3% , followed by leads at 25.6% and traffic at 19.4%.
In fourth place are interaction campaigns, which account for 15.4% of the total , followed by brand recognition, with 9.1%, and finally application promotion campaigns, with 1.2%.
Metricool graph regarding ghana phone data investment by type of campaign in Facebook Ads
Investing in Facebook Ads campaign objectives
Average investment budget by type of campaign
The study also provides specific data on how much budget is invested, on average, in each type of campaign:
Interaction: US$89.78 invested on average.
Traffic: an average investment of US$147.12 is made for this type of campaign .
Brand awareness: the budget reaches US$220.52 on average per campaign.
Potential clients: US$731.06 allocated.
Sales: an average of US$955.70 is invested.
App Promotion: This ranks first in the ranking , spending a total of US$1,897.95 per campaign on average.
Average CPC and CPM on Facebook Ads
Another piece of data that this study analyses is the performance of each type of campaign, that is, knowing what the price is for getting 1000 impressions (CPM) and what the price is for getting a click (CPC) .
The average CPC cost per campaign is US$0.085.
Likewise, the campaigns with the highest cost per click are those for potential clients at US$0.20, followed by sales at US$0.13, brand awareness at US$0.12, application promotion at US$0.12, interaction at US$0.05 and traffic at US$0.04, these being the cheapest.