Online Reputation: How to Handle Negative Comments
Posted: Mon Jan 06, 2025 5:01 am
- Google News Alert and Talkwalker , valid for intercepting mentions of "brand terms" in sites, directories and blogs, or on the open Web indexable by Google;
- Buzzsumo which allows you to order posts containing brand terms based on the virality they have achieved on Facebook, Twitter and Pinterest;
- Facebook Graph Search , or the Facebook search box if you set the language to "English (US)": after this change, it will be possible to type search keys in the box to intercept public posts by users, Pages and Groups that tag or even simply mention the brand term;
- specific tools for different platforms such as sri lanka phone number Tagboard for Instagram, Socialblade for Youtube, Tweetreach and Tweechup for Twitter;
- advanced sentiment analysis and social customer service tools such as Radian6 .
A final observation on online reputation: any crisis situation on social media arises from critical issues that are already well known by companies and, moreover, any company is aware of its own limits and weaknesses and this is why it is necessary to remedy them in the face of the greater visibility produced by social media.
It is therefore necessary to think carefully before opening a social profile, but, once done, it is necessary to think carefully to make it a useful tool and not a boomerang for our business .
And how do you handle negative comments?
Do you have a strategic plan to resolve situations that are dangerous for your online reputation?
- Buzzsumo which allows you to order posts containing brand terms based on the virality they have achieved on Facebook, Twitter and Pinterest;
- Facebook Graph Search , or the Facebook search box if you set the language to "English (US)": after this change, it will be possible to type search keys in the box to intercept public posts by users, Pages and Groups that tag or even simply mention the brand term;
- specific tools for different platforms such as sri lanka phone number Tagboard for Instagram, Socialblade for Youtube, Tweetreach and Tweechup for Twitter;
- advanced sentiment analysis and social customer service tools such as Radian6 .
A final observation on online reputation: any crisis situation on social media arises from critical issues that are already well known by companies and, moreover, any company is aware of its own limits and weaknesses and this is why it is necessary to remedy them in the face of the greater visibility produced by social media.
It is therefore necessary to think carefully before opening a social profile, but, once done, it is necessary to think carefully to make it a useful tool and not a boomerang for our business .
And how do you handle negative comments?
Do you have a strategic plan to resolve situations that are dangerous for your online reputation?