5 Key Differences Between B2B and B2C Marketing Strategies
Posted: Mon Jan 06, 2025 3:44 am
Let’s work! Building the layout Initially, we thought of using one of the Ion templates. But as this project is very personalized, I realized that the best option was for it to have its own layout. My process For me, it’s much easier to create and visualize the layout when I draw it in my notebook. Let’s say I make low-fidelity mockups. As you can see, it’s not very elaborate. It’s actually a simple design, but it helps me visualize how to arrange the different elements on the page. Remember the list of things we decided The Beat should have? The result looked like this: Fixed menu on the side The fixed menu on the side was definitely one of the features that took the most work.
Ion has several features that make it taiwan phone numbers easy to pin an element to the screen. So, I fragmented the layout to adapt to what we needed for The Beat, so I was able to use the tools that Ion itself offers. In Ion, we work with a grid of 12 columns. The solution found to have the side menu was to use 3 columns for the menu, and, in the other 9 columns, build the content. Form There’s not much mystery here, most of our creatives in Ion have a form. We just made sure to have a message confirming that the subscription had been sent and to create a segmentation in our CRM for subscribers.
Space for the editor’s note Right after the issue’s introduction, we have a “cover letter”, a few words from Rock Content’s co-founder, Vitor Peçanha. This is an extremely simple layout. But to make it a little more attractive and dynamic from one issue to another, we customized Peçanha’s photo, with different background colors, and alternated between them each issue. Sections with a different layout When The Beat started, we already knew that when scrolling the page, the reader would realize that the content was varied. And so we decided that the best option was to change the layout.
Ion has several features that make it taiwan phone numbers easy to pin an element to the screen. So, I fragmented the layout to adapt to what we needed for The Beat, so I was able to use the tools that Ion itself offers. In Ion, we work with a grid of 12 columns. The solution found to have the side menu was to use 3 columns for the menu, and, in the other 9 columns, build the content. Form There’s not much mystery here, most of our creatives in Ion have a form. We just made sure to have a message confirming that the subscription had been sent and to create a segmentation in our CRM for subscribers.
Space for the editor’s note Right after the issue’s introduction, we have a “cover letter”, a few words from Rock Content’s co-founder, Vitor Peçanha. This is an extremely simple layout. But to make it a little more attractive and dynamic from one issue to another, we customized Peçanha’s photo, with different background colors, and alternated between them each issue. Sections with a different layout When The Beat started, we already knew that when scrolling the page, the reader would realize that the content was varied. And so we decided that the best option was to change the layout.