The joy of doing great things with little money.

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After paying attention to paper bags, Li Xin found that sometimes she didn't place an order for the drinks, but just wanted to collect the bags and cup sleeves. But she only focused on Luckin Coffee. Not long ago, when the joint model of Heytea and Fendi became popular, she didn't buy it because she felt it was "endless." She would get information in a "cup sleeve & paper bag and peripheral communication group", which often shared the new news of major brands in the group.


The main purpose of group members is to collect joint paper bags, "because once it is sold out, it will be gone." Xianyu users show the co-branded peripherals of Heytea and Fendi Through the limited-time sale and constantly changing paper bags, major tea brands have cultivated a group of paper bag collectors , and these enthusiasts, in turn, have increased the israel whatsapp number data brand's repurchase rate. In fact, long before new tea brands started using paper bag marketing, traditional brands had already been using paper bags for brand promotion.


In 2016 , the famous luxury brand LV collaborated with industrial designers to launch a new shopping bag in the Royal Saffron color scheme. Today, this shopping bag has become one of LV 's brand symbols. Image source: LV official website Using paper bags and other packaging designs to convey brand tone and concepts is also the reason why tea brands such as Heytea and Nayuki have worked hard on paper bag design. Heytea once told Jiemian that good looks, good communication and maintaining brand tone are symbiotic.