Then, casually mention your weekend shopping deals in the body

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Dare to Be Different
Let’s face it.

Your email list is going to get a lot of emails in the few days around Black Friday. It’s also going to get a ton of messages during that day, too.

Instead of sending another message that people will ignore, use creative language and emojis to stand out from the crowd.

Any opportunity you have to catch their eye with playful wording or a little humor is certainly a good idea.

Plus, emojis work to break up the endless list of messages in their inbox with a colorful and fun miniature image.

If you’re really planning to do something out of the normal with your Black Friday email subject lines, however, just make sure it is somewhat on brand.

Your customers are already comfortable with your messaging as a company. If you go pretty far off script, you might see a little pushback from your existing clientele.

#10. Remember Thanksgiving
As an eCommerce brand, it is easy to get so caught up in plans for Black Friday and Cyber Monday.

Instead, throw your audience a bit off by not mentioning either of them.

Send a Thanksgiving message the day before. Show appreciation and gratitude for your customers and the overall blessings of the year.


Standing out from the competition as a brand is super netherlands phone numbers important and this is one easy way to make that happen during the official start of the holiday retail season.

BONUS: Subject Lines to Test for Black Friday Sales
If you still aren’t sure where to start with crafting the best Cyber Monday and Black Friday email subject lines, we can help.

Here are a few samples for you to try out with your audience or edit to suit your needs.

BLACK FRIDAY ALERT! Save $[XX] Now on [PRODUCT] Before They’re Gone
CYBER MONDAY DEAL PREVIEW – Choose Between $[X] Off OR [XX]%
VIPs ONLY! Black Friday Deals This Good That You’ll Want to Buy Two
Wrap-Up: Choosing the Best Black Friday Email Subject Lines
Amping up your holiday shopping season sales start with email marketing.

With these tips, you should be able to improve your Cyber Monday and Black Friday email subject lines for a better response this year.

While we’re on the topic, if you’re looking to perfect your email marketing process throughout the year, we can help. Check out our Rock Content guide for more information!