Design the Flow First
A successful infographic flows from top to bottom or side to side. That flow should be both cognitive and visual. You can use design elements to create this flow. Use different fonts, images, colors, and borders to direct the eye of the viewer.
An infographic should be intuitive, too. With effective flow, readers will automatically scroll down to see the next section. There is no need for arrows or directions. The flow is organic and natural.
When you create infographics, design the flow and fill it in with imagery. Finally, add your text and data points in a way that doesn’t disrupt the viewer’s journey.
Three Best Online Infographic Creators
The design parameters of this type of visual aid need to be precise, which is why marketers often use online tools to create infographics. Here are three of the best ones available right now.
Adobe Creative Cloud Express
If you are a fan of the Adobe line of design products, this one should be second nature to you. Adobe Express helps you design various visual marketing assets with a running theme between infographics, flyers, videos, and reels.
Adobe uses AI to help you create text-to-image graphics. It also has a library of templates to set up the infographic. You can even design animations with Adobe.
You can use some essential features on this app for free. You’ll need to subscribe to use all of them, though. The cost is low. Currently, it runs $9.99 a month.
Canva is another well-known online tool that can help you create the perfect infographics. They also allow you to access basic functions for free. Their AI-powered design tools walk you through the process of building the infographic, and they even provide 5GB of free storage.
You can level up with a subscription plan and access more features. The platform currently costs $12.99 a month or $14.99 a month for teams.
Venngage
Venngage is a lesser-known online tool but an effective one. It is jordan phone numbers also the only app specifically dedicated to infographic creation. It offers an easy-to-use interface that walks you through picking images and fonts.
Venngage has three pricing options. You can use minimal tools for free or pay for a Premium, Business, or Enterprise plan. Pricing ranges for the subscription platforms run between $10 per month for individuals and $499 monthly for Enterprise. The Business plan gives you access to most features for $24 monthly.
Final Words
Infographics are a must-have versatile tool in your marketing strategy. With infographics, you can help readers understand complex concepts and share them.
You can use them on your website, blogs, social media pages, and emails. They help enhance your SEO, so you can rank higher in organic searches. They also build brand credibility.
A word of caution, though, a poorly designed infographic hurts more than it helps. If you need help creating yours, why not let the writing and design professionals at WriterAccess help? With a free 14-day trial, what do you have to lose? Try WriterAccess today!