WHAT WILL COMMUNICATION LOOK LIKE IN THE FUTURE
Posted: Tue Dec 31, 2024 4:29 am
Putting the customer at the center of the communication strategy
According to the aforementioned survey, 48% of respondents phone number data say that listening to and understanding consumers is the main contribution of humans in terms of marketing.
Adapting to new customer uses
The company of tomorrow should redirect its investment towards its own communication tools. However, only 27% of advertisers plan to set up 100% mobile campaigns in the next 12 months.
Betting on social networks
66% of respondents say that social networks are the preferred channel for companies to communicate. Only 12% of them are willing to devote more than 20% of their budget to new means of communication such as social networks, mobile applications, messaging. While 37% choose video platforms and 34% opt for mobile applications.
From technology to human relationship
When companies hesitate between technological performance and human relations, 35% of them opt for human relations, against 16% for technology. Similarly, 52% of decision-makers prefer personalized communication with their colleagues, against 11% for automated communication.
Organize the work
Half of the decision-makers opt for a management system that favors internal project work. Firstly, 39% of them say that communication in the future must be optimized. The goal will be to integrate external skills as we can see today through digital. For 33% of them, the development of entrepreneurship will be essential to generate new resources. Finally, 26% of decision-makers think that collaboration with an external network will be the driving force behind a new work organization.
According to the aforementioned survey, 48% of respondents phone number data say that listening to and understanding consumers is the main contribution of humans in terms of marketing.
Adapting to new customer uses
The company of tomorrow should redirect its investment towards its own communication tools. However, only 27% of advertisers plan to set up 100% mobile campaigns in the next 12 months.
Betting on social networks
66% of respondents say that social networks are the preferred channel for companies to communicate. Only 12% of them are willing to devote more than 20% of their budget to new means of communication such as social networks, mobile applications, messaging. While 37% choose video platforms and 34% opt for mobile applications.
From technology to human relationship
When companies hesitate between technological performance and human relations, 35% of them opt for human relations, against 16% for technology. Similarly, 52% of decision-makers prefer personalized communication with their colleagues, against 11% for automated communication.
Organize the work
Half of the decision-makers opt for a management system that favors internal project work. Firstly, 39% of them say that communication in the future must be optimized. The goal will be to integrate external skills as we can see today through digital. For 33% of them, the development of entrepreneurship will be essential to generate new resources. Finally, 26% of decision-makers think that collaboration with an external network will be the driving force behind a new work organization.