CHATBOTS AND LEAD GENERATION
Posted: Tue Dec 31, 2024 4:21 am
Lead generation, or lead generation (business contacts) is Phone number library the basis of a company's growth. Implementing chatbots requires a team, tools and an effective marketing strategy. In the e-commerce sector, the use of chatbots is now a very popular practice. It is one of the most effective tools for attracting prospects, retaining them and converting them into potential customers.
Chatbots and Lead generation: spotlight on these two concepts and their interactions!
Before we get into the subject, let's explain a term closely related to Chatbots and Lead Generation. This is the sales funnel . As its name suggests, it is a path with a wide end and a very narrow exit.
In terms of e-marketing, when an Internet user shows an interest in your site, your offer, your brand, they can be considered a lead.
So it is quite possible that a large number of contacts are at the end of your sales funnel. These contacts are not yet considered potential prospects or Marketing Qualified Leads (MQLs).
As they move towards the end of the funnel, the marketing team must maintain an effective commercial relationship with these prospects. Only Sales Qualified Leads (SQL) will therefore reach the end of the sales funnel.
Chatbots and Lead generation: spotlight on these two concepts and their interactions!
Before we get into the subject, let's explain a term closely related to Chatbots and Lead Generation. This is the sales funnel . As its name suggests, it is a path with a wide end and a very narrow exit.
In terms of e-marketing, when an Internet user shows an interest in your site, your offer, your brand, they can be considered a lead.
So it is quite possible that a large number of contacts are at the end of your sales funnel. These contacts are not yet considered potential prospects or Marketing Qualified Leads (MQLs).
As they move towards the end of the funnel, the marketing team must maintain an effective commercial relationship with these prospects. Only Sales Qualified Leads (SQL) will therefore reach the end of the sales funnel.