Customer Success Innovation Manager
Posted: Sat Dec 21, 2024 3:52 am
Selecting Lead Acquisition Channels with a High Purchase Probability A business can use many channels to attract leads and clients - that's a fact. But working on the principle of "everything at once" is definitely wrong. This way, you risk spending a significant part of the budget on those channels that do not actually bring you real profit. And vice versa, greatly limit the budget where you need to invest funds for maximum profit. Choosing the right lead generation channels is important for a business for several reasons: Different channels have different cost per click (CPC) and cost per impression (CPM), which affect the cost per lead.
For example, contextual advertising can have a free korean number for whatsapp high cost per click, but also high relevance and conversion. Social networks can have a low cost per impression, but also a low probability of purchase. Each channel has its own effectiveness and efficiency depending on your product or service, target audience, and other individual parameters. For example, email marketing can be effective for repeat sales or customer retention, while a blog on a website can be effective for building authority and trust in your brand. Again, knowing the cost of leads across different channels will help you optimize your budget, distribute it more wisely, and achieve better results with much less investment.
Formation of the price of a product or service Ultimately, knowing the cost of a lead can help a business set a more objective and relevant price for its product for customers. Of course, the price affects supply and demand in the market. If it is too high, there is a risk of losing some customers. If it is too low, the profit will also be low. Also, do not forget that the cost directly affects the perception and satisfaction of your customers. A high price tag automatically increases the potential buyer's expectations of the product.
For example, contextual advertising can have a free korean number for whatsapp high cost per click, but also high relevance and conversion. Social networks can have a low cost per impression, but also a low probability of purchase. Each channel has its own effectiveness and efficiency depending on your product or service, target audience, and other individual parameters. For example, email marketing can be effective for repeat sales or customer retention, while a blog on a website can be effective for building authority and trust in your brand. Again, knowing the cost of leads across different channels will help you optimize your budget, distribute it more wisely, and achieve better results with much less investment.
Formation of the price of a product or service Ultimately, knowing the cost of a lead can help a business set a more objective and relevant price for its product for customers. Of course, the price affects supply and demand in the market. If it is too high, there is a risk of losing some customers. If it is too low, the profit will also be low. Also, do not forget that the cost directly affects the perception and satisfaction of your customers. A high price tag automatically increases the potential buyer's expectations of the product.