A high degree of openness and commitment
Posted: Sat Dec 28, 2024 7:18 am
The faster a push notification or alert is opened , the more likely it is that the information will reach its target. SMS marketing embodies this effectiveness at its peak: with short and punchy messages , it far surpasses emails and social media notifications in terms of open rates. This direct format instantly captures users' attention , ensuring that the message is seen almost immediately.
Its opening rate remains quite remarkable, going up to 90% . In reality, the reason behind this advantage they bring is that the small messages sent, which are more direct, really attract attention.
A controlled cost
Any effective marketing strategy requires a financial investment from the company, that's obvious. However, compared to more expensive channels such as online advertising or printing, SMS marketing stands out for its cost-effectiveness . By precisely targeting its audience with clear and tailored messages , it offers a quick and measurable return on investment, making this method a strategic choice for companies looking to maximize their resources while obtaining concrete results .
A conversion level above average
SMS marketing , thanks to its opening and engagement rate significantly costa-rica telephone number data higher than other communication tools, naturally leads to a higher conversion rate . This effectiveness is based on the immediacy of offers and promotions, which immediately capture the attention of customers. Result: a rapid increase in sales and registrations, in response to targeted and timely messages. This direct and immediate connection with consumers stimulates action in a very short period of time, thus maximizing results .
SMS marketing: what best practices should be implemented?
Considering the benefits that SMS can bring, there is no doubt: they are effective. But their true capacity to achieve a useful result for your campaigns, would they not be myth or illusion? Well, Yes! Yes, if good practices are not put in place! Octopush presents the main ones.
Get clear permission
Apart from complying with the GDPR, set up double opt-ins to validate the interest of the customer or prospect. These require you to obtain your customers' consent before sending them your text messages. If you want your SMS marketing approach to work properly and be legal, they are essential.
Its opening rate remains quite remarkable, going up to 90% . In reality, the reason behind this advantage they bring is that the small messages sent, which are more direct, really attract attention.
A controlled cost
Any effective marketing strategy requires a financial investment from the company, that's obvious. However, compared to more expensive channels such as online advertising or printing, SMS marketing stands out for its cost-effectiveness . By precisely targeting its audience with clear and tailored messages , it offers a quick and measurable return on investment, making this method a strategic choice for companies looking to maximize their resources while obtaining concrete results .
A conversion level above average
SMS marketing , thanks to its opening and engagement rate significantly costa-rica telephone number data higher than other communication tools, naturally leads to a higher conversion rate . This effectiveness is based on the immediacy of offers and promotions, which immediately capture the attention of customers. Result: a rapid increase in sales and registrations, in response to targeted and timely messages. This direct and immediate connection with consumers stimulates action in a very short period of time, thus maximizing results .
SMS marketing: what best practices should be implemented?
Considering the benefits that SMS can bring, there is no doubt: they are effective. But their true capacity to achieve a useful result for your campaigns, would they not be myth or illusion? Well, Yes! Yes, if good practices are not put in place! Octopush presents the main ones.
Get clear permission
Apart from complying with the GDPR, set up double opt-ins to validate the interest of the customer or prospect. These require you to obtain your customers' consent before sending them your text messages. If you want your SMS marketing approach to work properly and be legal, they are essential.