Let us tell you how we did it - it was interesting!
1. Filled out the brief
First, we filled out a brief together. This is a document in which the Client formulates his vision of the product he wants to receive. Briefing allows the agency and the Client to better understand each other.
We were interested in many aspects, for example:
Text content of the logo - in addition to the name of his company ("Smile"), the Customer asked to add to the logo a reference to the world's largest manufacturer of dental equipment, Dentsply Sirona, of which he was an official dealer.
The target group included dental clinics and private physicians’ offices.
The main competitors were brands such as Cavitron, Medtronic, N. Sella, etc.
The key message that the logo is intended to convey is “reliability”, “high-tech”, “sterility”.
Now we clearly understood what the Customer usa whatsapp numbers database free expected from us. This way we avoided a common mistake - many clients and agencies are sorry to waste time on in-depth discussion and formulation of the task . However, having saved half an hour, they then lose several days on rework!
2. Decided on the layout
We chose between 12 types of logos, such as:
Font writing is the writing of a company name without the use of additional graphic elements.
A combination logo is an inscription supplemented with a graphic element (icon).
A graphic sign is simply a graphic symbol, without any inscriptions.
Ornamental font writing is an inscription supplemented with some kind of pattern.
An emblem is a conventional representation of a concept.
A coat of arms is an emblem constructed in accordance with the ancient rules of heraldry.
A monogram is a monogram with an intricate interweaving of the initials of the company's founder.
A ligature is two or more letters combined into one graphic sign.
An integrated logo is one in which the graphic symbol is included in the design of the name.
A compositional font logo is one in which the text forms an image using typographic tricks.
Dynamic-animated logo - as the name suggests, it stands out from static logos due to its mobility.
Character logo (mascot logo) is a logo that includes an image of a corporate character.