The convenience of a website is one of the main indicators of its quality. Convenience is largely determined by navigati
Posted: Sat Dec 21, 2024 6:15 am
On multi-story sites, such as landing pages, give the user the ability to return to the top with one click. This shows concern for the convenience of the potential client - no one is interested in scrolling the page up for a long time.
7. Fisheye effect
You can make web elements grow larger when you hover over them. This classic technique still hasn't lost its effectiveness. It's implemented using cascading style sheets (CSS).
8. Meaningful URL
The page address must be readable. After all, it is one of the factors that a person focuses on when studying a site. It is not without reason that the definition of "human-readable URL" has become established in Internet marketing.
An example of such a readable address from the previously mentioned site:
9. Ability to influence slide/carousel scrolling
It is necessary to ensure that slides can be controlled manually. Otherwise, an absurd situation may arise when a user is interested in a promotional offer reflected on a slide, but is forced to wait for it to be repeated due to purely automatic scrolling.
10. Progress indicators
If the user is filling out a form, it is useful to tell them how much has already been done, to show their progress. For example, "one step out of three left", etc.
11. Maintain sufficient space between menu items
It is not advisable to use vertical dividers between menu items. With rare exceptions, this is a mistake made by novice web designers. It is better to simply leave enough free space between menu items.
12. Changing the selected item in the menu
If the mouse cursor is on any menu item, it is useful to highlight it and change its color.
For example, when developing a website for another cadastral company , we made the menu items blue:
First of all, you should take into account that you essentially control the user's attention. It is important to build a hierarchy of web elements in such a way that the user's gaze first falls on the most important sections of the site. In general, the current situation on the Internet is often characterized as the "attention economy". Competent navigation on the site is something without which you cannot survive in these realities.
Therefore, we always carefully think through navigation at the prototype stage. We consider the approach of some web developers who skip this stage unacceptable. If we compare a site with a living organism, then navigation, inseparable from the hierarchy, is the skeleton of the future site. It is important to think through the future path of the user through usa whatsapp number list the web resource long before starting to talk about the appropriate color scheme and visual series.
At the same time, we must not forget that ideally the user's path should end with the completion of a target action - leaving a request, making a call, purchasing online. Here it is important to think about which sections of the site a potential client should visit in order to gain confidence in the company, having studied the advantages of the offered product.
That is, the creation of navigation is an organic continuation of marketing calculations in the design of the future site.
This is one of the differences between our sites and template solutions. In a template, navigation, and therefore the user's path through the site, is imposed on you from the start, without any consideration of the individual tasks of your business. But on a site developed by our agency, everything is thought out in such a way that your potential client ultimately directs his attention to the conversion element, already being in the mood for a purchase thanks to the web developer's carefully orchestrated familiarization with the site.
For example, when developing a prototype of the site for the key service "Bibizon" , we proceeded from the marketing hypothesis that in this niche the target audience would be inclined to immediately, without unnecessary distractions, find out the cost and conditions directly for their car brand. Therefore, already on the first screen we placed the corresponding filters:
7. Fisheye effect
You can make web elements grow larger when you hover over them. This classic technique still hasn't lost its effectiveness. It's implemented using cascading style sheets (CSS).
8. Meaningful URL
The page address must be readable. After all, it is one of the factors that a person focuses on when studying a site. It is not without reason that the definition of "human-readable URL" has become established in Internet marketing.
An example of such a readable address from the previously mentioned site:
9. Ability to influence slide/carousel scrolling
It is necessary to ensure that slides can be controlled manually. Otherwise, an absurd situation may arise when a user is interested in a promotional offer reflected on a slide, but is forced to wait for it to be repeated due to purely automatic scrolling.
10. Progress indicators
If the user is filling out a form, it is useful to tell them how much has already been done, to show their progress. For example, "one step out of three left", etc.
11. Maintain sufficient space between menu items
It is not advisable to use vertical dividers between menu items. With rare exceptions, this is a mistake made by novice web designers. It is better to simply leave enough free space between menu items.
12. Changing the selected item in the menu
If the mouse cursor is on any menu item, it is useful to highlight it and change its color.
For example, when developing a website for another cadastral company , we made the menu items blue:
First of all, you should take into account that you essentially control the user's attention. It is important to build a hierarchy of web elements in such a way that the user's gaze first falls on the most important sections of the site. In general, the current situation on the Internet is often characterized as the "attention economy". Competent navigation on the site is something without which you cannot survive in these realities.
Therefore, we always carefully think through navigation at the prototype stage. We consider the approach of some web developers who skip this stage unacceptable. If we compare a site with a living organism, then navigation, inseparable from the hierarchy, is the skeleton of the future site. It is important to think through the future path of the user through usa whatsapp number list the web resource long before starting to talk about the appropriate color scheme and visual series.
At the same time, we must not forget that ideally the user's path should end with the completion of a target action - leaving a request, making a call, purchasing online. Here it is important to think about which sections of the site a potential client should visit in order to gain confidence in the company, having studied the advantages of the offered product.
That is, the creation of navigation is an organic continuation of marketing calculations in the design of the future site.
This is one of the differences between our sites and template solutions. In a template, navigation, and therefore the user's path through the site, is imposed on you from the start, without any consideration of the individual tasks of your business. But on a site developed by our agency, everything is thought out in such a way that your potential client ultimately directs his attention to the conversion element, already being in the mood for a purchase thanks to the web developer's carefully orchestrated familiarization with the site.
For example, when developing a prototype of the site for the key service "Bibizon" , we proceeded from the marketing hypothesis that in this niche the target audience would be inclined to immediately, without unnecessary distractions, find out the cost and conditions directly for their car brand. Therefore, already on the first screen we placed the corresponding filters: