Advantages over competitors' offers and alternative solutions to the problem
Posted: Sat Dec 21, 2024 6:14 am
Identify the features of your company's service that distinguish you from your competitors. Remember, you don't have to be better at everything. Pick a couple of "chips" and push them hard.
For example, on the landing page for building houses from SIP panels, we made a table comparing this method with other methods of building cottages.
Don't forget about alternative ways of solving the problem that the client may choose. Let's say you are engaged in wallpapering and painting walls. In this case, your competitors are not only other construction contractors, but also the Customer himself. The "do it yourself" principle is very firmly rooted in our national mentality. Therefore, on the relevant page us whatsapp number list you often have to justify why it is better to order from a professional, rather than to do it yourself.
4. Demonstration of the service provision process
People trust visual images more than words. The saying "It is better to see once than to hear 100 times" reflects this feature of the perception of reality. Therefore, it is useful to show the process of the work itself. This can be a fast-paced video or fragmentary cuts. Of course, for some medical services this is unacceptable. Here, impersonal schemes come to the rescue.
5. Work scheme
In the work scheme, you can specify the stages of interaction with the client, i.e. indicate the actions required from him - filling out an application, approval, etc. Then it will be easier for a potential client to decide on cooperation - he will clearly understand what will happen after he contacts the company. Or on the "Services" page you can simply describe the chain of actions in the company after his call.
For example, when contacting our agency, the initial interaction scheme is as follows:
6. Methods and materials used in providing the service
If you use the latest technology, describe, demonstrate and argue its advantages. The paradox is that your competitors may use the same methods, but not bother to present them properly. Advertising history knows of a case where one brewery made huge sales by describing its production process in an exciting and convincing way. They emphasized certain filters and quality checks that were in fact the default for any manufacturer.
For example, on the landing page for building houses from SIP panels, we made a table comparing this method with other methods of building cottages.
Don't forget about alternative ways of solving the problem that the client may choose. Let's say you are engaged in wallpapering and painting walls. In this case, your competitors are not only other construction contractors, but also the Customer himself. The "do it yourself" principle is very firmly rooted in our national mentality. Therefore, on the relevant page us whatsapp number list you often have to justify why it is better to order from a professional, rather than to do it yourself.
4. Demonstration of the service provision process
People trust visual images more than words. The saying "It is better to see once than to hear 100 times" reflects this feature of the perception of reality. Therefore, it is useful to show the process of the work itself. This can be a fast-paced video or fragmentary cuts. Of course, for some medical services this is unacceptable. Here, impersonal schemes come to the rescue.
5. Work scheme
In the work scheme, you can specify the stages of interaction with the client, i.e. indicate the actions required from him - filling out an application, approval, etc. Then it will be easier for a potential client to decide on cooperation - he will clearly understand what will happen after he contacts the company. Or on the "Services" page you can simply describe the chain of actions in the company after his call.
For example, when contacting our agency, the initial interaction scheme is as follows:
6. Methods and materials used in providing the service
If you use the latest technology, describe, demonstrate and argue its advantages. The paradox is that your competitors may use the same methods, but not bother to present them properly. Advertising history knows of a case where one brewery made huge sales by describing its production process in an exciting and convincing way. They emphasized certain filters and quality checks that were in fact the default for any manufacturer.