Page 1 of 1

Christmas Lottery Announcement 2017

Posted: Sat Dec 28, 2024 6:04 am
by jrine
The 2017 Christmas Lottery Advertisement is here , and like every year, I am bringing it to you in the form of an article, so that you can learn more details about it even before watching it on television.

If last year, Santiago Zannou made us excited with the elderly Carmina ( see Christmas Lottery Advertisement 2016 ), this year Loterías y Apuestas del Estado could not lower the level and has put Alejandro Amenábar in charge , without a doubt, one of the most talented film directors of recent years.

It tells the story of a supposed extraterrestrial (Danielle) who brings luck to a young tourist guide in Madrid. In a mix of love, humor and luck, Amenábar's film features special effects and the suspense typical of his films. There are some familiar faces in the commercial, although the presence of the main characters is intensified throughout the advertisement. The music is composed by Roque Baños and performed by the Bratislava Symphony Orchestra.


As always, the Christmas list of telegram users in israel Lottery advert reinforces the idea that the important thing is to share it with your loved ones, with your environment...

But as you know, I can’t give you more details because I want you to see the full spot…



The agency in charge is, for the fourth consecutive year, Leo Burnett , who seems to have already got the hang of this type of Christmas spot, although it should be noted that their three previous jobs have been of a different nature, since, if you remember, in 2015 they surprised us with an animated commercial, starring the endearing Justino ( see 2015 Christmas Lottery Advert) . In addition, according to sources from the agency itself, on this occasion they have counted on the production company Caviar Madrid for the filming of the 2017 Lottery advert.

The 2017 Christmas Special Lottery will distribute more money than ever, reaching 2.38 billion euros, which is 70 million more than last year, allocated to the lucky winners.