The Services page of the website – what should be on it
Posted: Sat Dec 21, 2024 6:14 am
How to design the "Services" page on the website so that it converts visits into orders? This burning question worries many marketers and entrepreneurs, because it is to this page that contextual and targeted advertising usually leads.
Therefore, we have compiled 12 points for you, the correct observance of which will make your services page convertible.
1. What problem does the service solve?
First of all, you need to make it clear what problem the Customer will solve by contacting you. So, on the page offering search engine promotion , we clearly indicate the tasks to be solved:
attracting users to the site;
reducing the cost of a client from search results;
growth in the number of clients and orders, etc.
The sale must be based on the problem being solved.
2. What does the service include?
It is necessary to explain what works are included in the stated price. This is especially relevant for companies that surpass competitors in quality and depth of task elaboration. This technique allows you to honestly and clearly justify the stated price.
For example, we indicate that the development of a uk whatsapp numbers landing page includes the following work:
1. development of a prototype and technical specifications;
2. individual design;
3. cross-browser layout;
4. mobile adaptation;
5. stretching on CMS Drupal and 1C Bitrix;
6. selling triggers;
7. A/B testing;
8. filling with content;
9. management training.
Read more about the stages of website creation in this series of articles .
Some of our competitors are ready to develop a landing page for half the price. However, such "generosity" is explained by the fact that they have excluded important links from the production cycle.
For example, developing a prototype and technical specifications. Then the site loses a lot in terms of marketing, web development becomes chaotic, chaotic. The functions and tasks of the site are not fully defined and can change during development. That is, they built a "KamAZ", but got an "Oka".
Custom design is often excluded. Then, in the best case, the Customer receives something already seen somewhere. In the worst case, the design may conflict with the page content due to an unsuccessfully selected structure, color scheme, etc. This happens when a template intended for one niche is remade for another.
It is especially sad if A/B testing is excluded. In this way, the web developer essentially admits that he does not care about the final effectiveness of the developed site.
Therefore, we have compiled 12 points for you, the correct observance of which will make your services page convertible.
1. What problem does the service solve?
First of all, you need to make it clear what problem the Customer will solve by contacting you. So, on the page offering search engine promotion , we clearly indicate the tasks to be solved:
attracting users to the site;
reducing the cost of a client from search results;
growth in the number of clients and orders, etc.
The sale must be based on the problem being solved.
2. What does the service include?
It is necessary to explain what works are included in the stated price. This is especially relevant for companies that surpass competitors in quality and depth of task elaboration. This technique allows you to honestly and clearly justify the stated price.
For example, we indicate that the development of a uk whatsapp numbers landing page includes the following work:
1. development of a prototype and technical specifications;
2. individual design;
3. cross-browser layout;
4. mobile adaptation;
5. stretching on CMS Drupal and 1C Bitrix;
6. selling triggers;
7. A/B testing;
8. filling with content;
9. management training.
Read more about the stages of website creation in this series of articles .
Some of our competitors are ready to develop a landing page for half the price. However, such "generosity" is explained by the fact that they have excluded important links from the production cycle.
For example, developing a prototype and technical specifications. Then the site loses a lot in terms of marketing, web development becomes chaotic, chaotic. The functions and tasks of the site are not fully defined and can change during development. That is, they built a "KamAZ", but got an "Oka".
Custom design is often excluded. Then, in the best case, the Customer receives something already seen somewhere. In the worst case, the design may conflict with the page content due to an unsuccessfully selected structure, color scheme, etc. This happens when a template intended for one niche is remade for another.
It is especially sad if A/B testing is excluded. In this way, the web developer essentially admits that he does not care about the final effectiveness of the developed site.