Authentic atmosphere
The website should reflect the special atmosphere that reigns in your restaurant. The web resource will require high-quality visuals. Be sure to invite a professional photographer who will take high-quality images of your interior. Even if you have an ultra-modern camera. There are many subtle nuances here concerning light, composition. The same interior can look completely different on the web resource.
This is how it looks on the Kelia website :
The restaurant is just one of the incarnations of this closed business club in the center of Moscow, which entrusted us with the important stage of work on its website, as well as a number of other issues of marketing promotion.
Story
Having a story makes a brand more interesting. This technique is so effective that even establishments that are not elite use it. For example, remember the stories about Colonel Sanders, whose image is so successfully exploited by KFC. In fact, any company has a story, and very often you can see interesting facts in it that are suitable for reflection in advertising materials.
Moreover, you can continue traditions that were once established by someone else, but were interrupted due to historical circumstances. This is especially true for our country. If your restaurant is located in an uk number for whatsapp old building, there is a high probability that there was someone's cafeteria there or nearby during the Russian Empire...
Reflect the history of your restaurant (and perhaps its predecessors) on your website, increasing your “stock” in the eyes of the discerning customer.
You can also emphasize the historical uniqueness of the area in which your establishment is located. This is what is done on the Kelia website :
Famous Chefs
If a truck driver who dropped into a diner for a bite to eat doesn't care at all who fried his cutlet - an MGIMO graduate or a recent schoolboy - then for a more demanding public the professionalism of the cook is important. In the process of promotion, one must not forget about such a group of people as gourmets.
Quality food design is also important. If when preparing images of food in an inexpensive restaurant it is enough to make it appetizing and show the size of the portions, then for an exquisite menu you will have to create entire compositions. On the site you can present this with dignity using animation and sliders. This is done in the restaurant section of the Kelia website: