SEO strategies to sell more on Amazon
Posted: Sat Dec 28, 2024 4:44 am
Learn how to optimize your products with these SEO strategies to sell more on Amazon . The principles for achieving a good ranking on this e-commerce site are the same as on Google, but they are not worked in the same way. That is why, at Posicionamiento Web Salamanca we want you to become familiar with these actions that you should apply to your products.
How SEO affects Amazon sales
Amazon is the largest e-commerce site in the world, and every day more and more sellers are uploading products to the platform. Standing out from the crowd is a challenge, especially for new entrants, so you need to work on a positioning strategy from the beginning .
Just like with search engines, ranking on Amazon takes time, so the actions you take will pay off in the long term. But once they do, they will give you greater visibility, along with a boost in sales.
To do this, you need to understand how Amazon's algorithm works . In principle, the objective of doing SEO for this platform is the same as for search engines, although the way of doing it changes. This is because the cambodia telegram data actors it takes into account for positioning are different from those of search engines.
That is, on Google - the most popular search engine in the world - the most important factors include keywords, domain authority, original content, among others. While on Amazon we must mention others such as:
Number of sales of the product.
Sales profits.
The relevance of the product to searches.
Product price.
Image quality.
User comments.
Amazon SEO requires a lot of attention to detail. This way, you can achieve better positioning and greater visibility. You can also take advantage of the willingness of users of this platform to buy, which is greater than that of those who search for a product on Google.
Post: List of Google ranking factors 2020
SEO strategies to sell more on Amazon
Do you want to increase sales on Amazon ? Apply the following actions to your products to optimize them.
Write quality descriptions
Make the most of product descriptions. This is where users will look for complete information on the items they are interested in. If it is well done and has enough information, there is a greater chance of making a sale. And as we saw in the previous paragraphs, more transactions mean a better ranking.
Descriptions should be persuasive, including features, benefits, and keywords. You can review what your competitors have written and use that to do better than them.
Either assign this task to your own writing team or hire someone with experience to do it for you. Description texts should also be optimized for search engines, not just for Amazon. This is because users still turn to Google for information about the products they want.
Research the keywords
Using relevant keywords is also important to position yourself on Amazon and get more potential customers. With these, it will be easier for users to find you on and off the platform.
Research the search terms your potential customers are using tools like Google Keyword Planner or Amazon Keyword Tool . Once you find them, include them in your title and descriptions.
You should include terms related to the brand name, the product and its features. You should also take into account long-tail keywords in the descriptions. These will help you rank better in search engines.
Backend keywords
Amazon allows you to add backend keywords, which are keywords that users cannot see. These allow you to include variations of the main keyword so that you can be found more easily.
You have five fields of 50 characters each to add keywords. Use them to add variations with or without accents, capital letters, synonyms, etc.
Post: Essential SEO Optimization Strategies for 2019
Attractive titles
An important aspect of SEO is the titles. These have to be attractive to catch the attention of potential buyers. The main keyword should be at the beginning.
Unlike Google, titles on Amazon can be long , with the platform allowing up to 500 characters. So, in addition to using the main keyword, you can also include other secondary ones. However, it is important to optimize titles for different devices. So for mobile devices you should aim for a length between 55 and 63 characters; while for the desktop version you can use a few more.
Quality product images
Images help improve SEO and , more importantly, sales, so you have to make the most of them. Include all the images that Amazon allows, so you can show details of what you sell.
For Amazon SEO, it is important that your images are of high quality. They should be at least 1000x1000 pixels to enable zoom. Keep in mind that if you have low-quality images, potential customers will be wary of your brand.
Other site rules you should know are:
The product must occupy 85% of the image.
Do not include text, borders or logos.
Photographs must have a white background.
The following formats are accepted: JPEG, PNG, GIF, or TIFF.
Check the e-commerce site for all regulations regarding images.
Choose the correct category
The category you classify your product in is key to gaining visibility. Choose the one that is most suitable, this way Amazon will know when to show it.
How SEO affects Amazon sales
Amazon is the largest e-commerce site in the world, and every day more and more sellers are uploading products to the platform. Standing out from the crowd is a challenge, especially for new entrants, so you need to work on a positioning strategy from the beginning .
Just like with search engines, ranking on Amazon takes time, so the actions you take will pay off in the long term. But once they do, they will give you greater visibility, along with a boost in sales.
To do this, you need to understand how Amazon's algorithm works . In principle, the objective of doing SEO for this platform is the same as for search engines, although the way of doing it changes. This is because the cambodia telegram data actors it takes into account for positioning are different from those of search engines.
That is, on Google - the most popular search engine in the world - the most important factors include keywords, domain authority, original content, among others. While on Amazon we must mention others such as:
Number of sales of the product.
Sales profits.
The relevance of the product to searches.
Product price.
Image quality.
User comments.
Amazon SEO requires a lot of attention to detail. This way, you can achieve better positioning and greater visibility. You can also take advantage of the willingness of users of this platform to buy, which is greater than that of those who search for a product on Google.
Post: List of Google ranking factors 2020
SEO strategies to sell more on Amazon
Do you want to increase sales on Amazon ? Apply the following actions to your products to optimize them.
Write quality descriptions
Make the most of product descriptions. This is where users will look for complete information on the items they are interested in. If it is well done and has enough information, there is a greater chance of making a sale. And as we saw in the previous paragraphs, more transactions mean a better ranking.
Descriptions should be persuasive, including features, benefits, and keywords. You can review what your competitors have written and use that to do better than them.
Either assign this task to your own writing team or hire someone with experience to do it for you. Description texts should also be optimized for search engines, not just for Amazon. This is because users still turn to Google for information about the products they want.
Research the keywords
Using relevant keywords is also important to position yourself on Amazon and get more potential customers. With these, it will be easier for users to find you on and off the platform.
Research the search terms your potential customers are using tools like Google Keyword Planner or Amazon Keyword Tool . Once you find them, include them in your title and descriptions.
You should include terms related to the brand name, the product and its features. You should also take into account long-tail keywords in the descriptions. These will help you rank better in search engines.
Backend keywords
Amazon allows you to add backend keywords, which are keywords that users cannot see. These allow you to include variations of the main keyword so that you can be found more easily.
You have five fields of 50 characters each to add keywords. Use them to add variations with or without accents, capital letters, synonyms, etc.
Post: Essential SEO Optimization Strategies for 2019
Attractive titles
An important aspect of SEO is the titles. These have to be attractive to catch the attention of potential buyers. The main keyword should be at the beginning.
Unlike Google, titles on Amazon can be long , with the platform allowing up to 500 characters. So, in addition to using the main keyword, you can also include other secondary ones. However, it is important to optimize titles for different devices. So for mobile devices you should aim for a length between 55 and 63 characters; while for the desktop version you can use a few more.
Quality product images
Images help improve SEO and , more importantly, sales, so you have to make the most of them. Include all the images that Amazon allows, so you can show details of what you sell.
For Amazon SEO, it is important that your images are of high quality. They should be at least 1000x1000 pixels to enable zoom. Keep in mind that if you have low-quality images, potential customers will be wary of your brand.
Other site rules you should know are:
The product must occupy 85% of the image.
Do not include text, borders or logos.
Photographs must have a white background.
The following formats are accepted: JPEG, PNG, GIF, or TIFF.
Check the e-commerce site for all regulations regarding images.
Choose the correct category
The category you classify your product in is key to gaining visibility. Choose the one that is most suitable, this way Amazon will know when to show it.