Importance of loading speed for retail
Posted: Sat Dec 28, 2024 4:37 am
Speed on product pages was shown to be vital. Improving by just 0.1 second saw a 3.2% increase in moving from the product listing page to the product details page. As well as a 9.1% increase when moving to add to cart. This resulted in mobile users spending 9.2% more .
Post: 7 practical tools to manage your SEO
Increasing the loading speed of the home page does not seem to be as important as it is for product pages. Although the most critical part is when the person is going to pay, increasing the speed helps to achieve more sales.
The decrease in bounce rate on retail websites due to improved loading speed was 0.6% on the home page, 5.7% on the product list page, and 1.6% on the product page.
Similarly, improving site speed by 0.1 seconds resulted in consumers viewing more pages per session, making more transactions and spending more.
Metrics such as conversion rate and page views per session are key for SEO, so you will notice that this improvement in loading times will help you in your positioning.
You realize that the positive effects of having better loading times on mobile are many. For any type of website.
How improving loading times helped travel sites
The study found that conversion rates rose sharply due to improvements in loading times.
As for the sales funnel, the differences in improved loading times were less noticeable on travel websites than on retail websites. Although there was a 2.2% increase in sending the form.
As for bounce rate, there was a decrease of 6.5% on the homepage, and 5.4% on the product listing page.
Page views per session increased by 2.8%, conversion rate by 10.1% and average order value by 1.9%. This was achieved by improving loading times by just 0.1 seconds.
Loading times and fancy sites
On these types of sites, consumers were more sensitive to speed in the later stages of their consumer journey.
Speed improvements were linked to longer sessions and an increase in the likelihood of converting. There was a 40.1% increase in customers moving from viewing the product to adding it to cart. While the mobile bounce rate dropped by 3.8% on the product listing page.
Post: 8 SEO tips you should apply in 2018 – Part II
Average page views per session increased by 8% and conversion rate increased by 3.6%.
Websites for generating timely sales
The improvement in loading speed was reflected in greater user engagement and a greater likelihood of conversion.
Improving loading speed by 0.1 seconds resulted in a 21.6% increase from the first step of the form to the submission page. The bounce rate decreased by 8.3% .
With these improvements, sessions increased by 6.7%.
How can I improve my website's loading times?
Having a responsive website is not enough these days to sell to mobile users. It is important to work to offer them a fast and simple experience .
A slow website leads to a reduction in sales from these devices, a drop in engagement. It also leads to an increase in people's frustration, which leads to a high bounce rate. They will also perceive your brand negatively and go to the competition. Among many other inconveniences.
But the best thing is that there is a solution for this. The first thing you should do is understand the current situation of your website, for that you can use tools like Test My Site or Google Lighthouse.
By knowing the impact of your site's loading speed with the appropriate data, you will be able to understand the importance of this metric; it should be a priority as a KPI.
And start working to improve it. The best thing to do is to adopt bulgaria telegram phone numbers a mobile-first strategy. Set a budget to improve loading times and work hours to do so.
Among the best practices to improve the loading speed of your website are:
Enable Gzip compression to reduce the size of your CSS, HTML, and JavaScript files.
Minify CSS, JavaScript and HTML.
Reduce redirects.
Allows browser caching.
Improves server response times.
Use a CDN.
Optimize images.
The positive effects of having better loading times on mobile devices are several, as the study we explained today demonstrated. That's why it's important to work on making your website faster. Contact us if you need help with this aspect of optimization.
Post: 7 practical tools to manage your SEO
Increasing the loading speed of the home page does not seem to be as important as it is for product pages. Although the most critical part is when the person is going to pay, increasing the speed helps to achieve more sales.
The decrease in bounce rate on retail websites due to improved loading speed was 0.6% on the home page, 5.7% on the product list page, and 1.6% on the product page.
Similarly, improving site speed by 0.1 seconds resulted in consumers viewing more pages per session, making more transactions and spending more.
Metrics such as conversion rate and page views per session are key for SEO, so you will notice that this improvement in loading times will help you in your positioning.
You realize that the positive effects of having better loading times on mobile are many. For any type of website.
How improving loading times helped travel sites
The study found that conversion rates rose sharply due to improvements in loading times.
As for the sales funnel, the differences in improved loading times were less noticeable on travel websites than on retail websites. Although there was a 2.2% increase in sending the form.
As for bounce rate, there was a decrease of 6.5% on the homepage, and 5.4% on the product listing page.
Page views per session increased by 2.8%, conversion rate by 10.1% and average order value by 1.9%. This was achieved by improving loading times by just 0.1 seconds.
Loading times and fancy sites
On these types of sites, consumers were more sensitive to speed in the later stages of their consumer journey.
Speed improvements were linked to longer sessions and an increase in the likelihood of converting. There was a 40.1% increase in customers moving from viewing the product to adding it to cart. While the mobile bounce rate dropped by 3.8% on the product listing page.
Post: 8 SEO tips you should apply in 2018 – Part II
Average page views per session increased by 8% and conversion rate increased by 3.6%.
Websites for generating timely sales
The improvement in loading speed was reflected in greater user engagement and a greater likelihood of conversion.
Improving loading speed by 0.1 seconds resulted in a 21.6% increase from the first step of the form to the submission page. The bounce rate decreased by 8.3% .
With these improvements, sessions increased by 6.7%.
How can I improve my website's loading times?
Having a responsive website is not enough these days to sell to mobile users. It is important to work to offer them a fast and simple experience .
A slow website leads to a reduction in sales from these devices, a drop in engagement. It also leads to an increase in people's frustration, which leads to a high bounce rate. They will also perceive your brand negatively and go to the competition. Among many other inconveniences.
But the best thing is that there is a solution for this. The first thing you should do is understand the current situation of your website, for that you can use tools like Test My Site or Google Lighthouse.
By knowing the impact of your site's loading speed with the appropriate data, you will be able to understand the importance of this metric; it should be a priority as a KPI.
And start working to improve it. The best thing to do is to adopt bulgaria telegram phone numbers a mobile-first strategy. Set a budget to improve loading times and work hours to do so.
Among the best practices to improve the loading speed of your website are:
Enable Gzip compression to reduce the size of your CSS, HTML, and JavaScript files.
Minify CSS, JavaScript and HTML.
Reduce redirects.
Allows browser caching.
Improves server response times.
Use a CDN.
Optimize images.
The positive effects of having better loading times on mobile devices are several, as the study we explained today demonstrated. That's why it's important to work on making your website faster. Contact us if you need help with this aspect of optimization.