Advantages of branded content
Posted: Sat Dec 28, 2024 4:22 am
Branded content has become an indispensable tool in corporate marketing.
As you have read and/or heard several times, we receive more than 3,000 advertising impacts per day.
We are in an era in which brands are no longer satisfied with just talking about the “benefits” of their services or products; they need to generate trust, provide value, and experiences that humanize brands.
Branded content can be defined as content that provides value and quality and that companies use to generate affinity with users in an experiential way.
Proof of this is that there are already many specialized branded content agencies , that is, they work exclusively on this item in order to achieve the best awareness results for brands.
Positioning the brand: I don't just indonesia telegram data mean at the SEO level, I mean that users identify the brand, its services and its products as a reference.
Build community: I always say that you don’t have to get clients, but rather “fans” who see the brand as their own, who defend it…
Achieving engagement: linked to the above, branded content achieves the transmission of emotions, and humans, at the moment, are more emotional than rational…
Increase interaction: in times of ephemeral content, stories, reels... companies will ensure that these communication pieces generate comments, shares, etc.
More conversions: but I'm not just talking about sales, they can be registrations, downloads, subscriptions... It's the first step to achieve more engagement and to have quality leads. But be careful, conversions are not the end of branded content, it's an objective that content marketing pursues more...
Value the customer: everything is given by what was said, by providing value, you are directly valuing the recipient's time.
In addition to what has been discussed, and having a content agency help them achieve more impacts through branded content, it will be essential for the business unit to be clear about the objectives to be achieved.
Although there are brands such as Coca-Cola, Monster Energy or Kit Kat , which are excellent examples when it comes to using branded content, there are many brands that have successfully adopted this strategy.
One of the examples I often give in the business schools where I teach is Popeye . It all started from a market need. The American spinach producers' guild needed to increase (encourage) consumption of their product among the youngest members of the household. To achieve this, in 1929 they created this mythical character, a sailor with muscles of steel, muscles that "appeared" thanks to the fact that he ate this product.
As you have read and/or heard several times, we receive more than 3,000 advertising impacts per day.
We are in an era in which brands are no longer satisfied with just talking about the “benefits” of their services or products; they need to generate trust, provide value, and experiences that humanize brands.
Branded content can be defined as content that provides value and quality and that companies use to generate affinity with users in an experiential way.
Proof of this is that there are already many specialized branded content agencies , that is, they work exclusively on this item in order to achieve the best awareness results for brands.
Positioning the brand: I don't just indonesia telegram data mean at the SEO level, I mean that users identify the brand, its services and its products as a reference.
Build community: I always say that you don’t have to get clients, but rather “fans” who see the brand as their own, who defend it…
Achieving engagement: linked to the above, branded content achieves the transmission of emotions, and humans, at the moment, are more emotional than rational…
Increase interaction: in times of ephemeral content, stories, reels... companies will ensure that these communication pieces generate comments, shares, etc.
More conversions: but I'm not just talking about sales, they can be registrations, downloads, subscriptions... It's the first step to achieve more engagement and to have quality leads. But be careful, conversions are not the end of branded content, it's an objective that content marketing pursues more...
Value the customer: everything is given by what was said, by providing value, you are directly valuing the recipient's time.
In addition to what has been discussed, and having a content agency help them achieve more impacts through branded content, it will be essential for the business unit to be clear about the objectives to be achieved.
Although there are brands such as Coca-Cola, Monster Energy or Kit Kat , which are excellent examples when it comes to using branded content, there are many brands that have successfully adopted this strategy.
One of the examples I often give in the business schools where I teach is Popeye . It all started from a market need. The American spinach producers' guild needed to increase (encourage) consumption of their product among the youngest members of the household. To achieve this, in 1929 they created this mythical character, a sailor with muscles of steel, muscles that "appeared" thanks to the fact that he ate this product.