Brand story, storytelling, storydoing and storyliving, but in the end everyone lived happily ever after, so forget the stories:
Until not long ago, companies put all their efforts into humanizing their brand through storytelling . Everyone wanted to tell their story, but it is no longer enough; we have to make them a reality.
The time for telling stories is over, the time to give life to words has begun… (Belén Perea)
Until recently, companies put all their efforts into humanizing their brand through storytelling. Everyone wanted to tell their story, but it is no longer enough; we have to make them a reality.
Storytelling was just a story that hooked the audience and advertising has always had a story to tell. When we say that it is time to introduce storydoing into our list of telegram users in india marketing strategies , we mean that we have to go further, leave storytelling aside and move on to stories that generate user experiences. We have to go a step further and make the story we tell come to life in a more real world.
Our buyer persona , through these strategies, is able to have closer brand experiences. This is when the company invites its consumers to carry out an activity related to the brand. It invites them to live memorable experiences.
These experiences often spark great interest in the public or even become vital, gaining publicity through the media for free. Coca-Cola has managed to position itself not only as the leader in soft drinks, but also as number one in advertising in its sector. Therefore, it was not going to be any different and is one of the pioneer companies in establishing this type of strategy.
Back in 2010 (they were already pioneers) they created a drinks vending machine so big that only people who used a ladder or stood on top of a friend could get a drink. This campaign was launched in Argentina and was developed by the Ogilvy agency . The machine was 3.5 metres high and they called it the “Friendship Machine” making friends climb on top of each other to reach a soft drink.
This approach is a powerful visual expression strategy that helps any company accelerate its production model through user experiences associated with consumption or services.
To find out if your company can implement one of these strategies, ask yourself the following:
Some of the stories you can tell to get unique experiences to maintain important feedback are:
Experiences of successful professionals, where they can interact with the public and generate a unique feeling of affiliation through empathy.
Stories of companies that sell products and that at some point in their history have experienced different situations, both good and bad.
Testimonials from clients who have participated in projects, events or product development using the brand as the best tool.
Data , joint data analysis with clients and evolution of processes in both services and product sales.
You can tell the story of why, who, how, when and for what purpose the company was created.
This whole evolution from storytelling to storydoing will lead to a strategic vision more focused on interactions and unique user experiences.
Nowadays, companies are constantly pursuing the improvement of content on their website, networks, etc. Seeking to improve our organic positioning, both offline and online, of our brand, storydoing becomes a tool that opens up the opportunity to generate engagement in the feelings of our target customer and allow us to generate a durability of brand belonging over time.