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Moreover, Riot Games advertises merchandise on stream, even though they are small and subtle, and also releases some official League of Legends items, such as stuffed animals and figurines. And, finally, some partnerships call attention as well: like the one with Coca-Cola, a strong supporter of eSports. Riot Games and Coca-Cola have partnered to advertise for League on the giant’s products, and that has been successful for both brands.


Riot Games’ Business Model Canvas Let’s take a look at the Riot Games austria whatsapp number database Business Model Canvas below: Riot Games Business Model Canvas DOWNLOAD HIGH-RESOLUTION PDF OF THE RIOTGAME BUSINESS MODEL CANVAS Riot Games’ Customer Segments Riot Games’ customer segments consist of: Gamers (usually Millennials and Gen Z) Advertisers and sponsors Riot Games’ Value Propositions Riot Games’ value propositions consist of: The greatest value proposition is their own mission: To deliver the best experience to players, as the most player-focused game company all over the world; also, to make League of Legends a global eSport that lasts long.


Riot Games’ Channels Riot Games’ channels consist of: social media League of Legend community FAQs League of Legends championships YouTube Riot Games’ Customer Relationships Riot Games’ customer relationships consist of: Superior highly competitive experience with team-based online games, providing their community with services such as personalized digital ads that can be disabled. Riot Games’ Revenue Streams Riot Games’ revenue streams consist of: Free-to-play supported by microtransactions, primarily YouTube views Sponsors Ads Partnerships Riot Games’ Key Resources Riot Games’ key resources consist of: League of Legends Infrastructure and facilities Human resources and intellectual property Riot Games’ Key Activities Riot Games’ key activities consist of.