Growing your email list means you have more customers to engage with, nurture, and potentially convert into loyal customers.
There are several ways to grow your list, but most of them involve increasing your site traffic. And when evaluating your site traffic and determining where it’s coming from, it’s very important to be able to differentiate between three of the main sources: acquired, organic, and paid.
Identifying your traffic sources is key to determining where you need to put your resources and where they’re going the most. And since your traffic is likely coming through a combination of earned, organic, and paid means, you’ll need to be able to differentiate where each is coming from.
Let’s take a look at each avenue and break down what they look like so you can better identify the most promising channels for driving traffic to your site and ultimately growing your contact list .
What is acquired traffic?
Acquired traffic comes from web content produced by benin telegram lead external sources. Earned media can be boosted by both paid and owned media, as someone may see a paid or organic ad and then share information about your business through digital referrals. However, acquired traffic is largely out of your reach.
Some examples of methods that generate acquired traffic are:
Social media posts from other brands or accounts that mention your business and link to content on a site.
Industry blogs or online publications that include links to your blog or website content
Press mentions, such as listicles or software/service reviews written by industry influencers who rate or recommend your company
Since these forms of promotion seem less manipulated and focus on providing quality information and third-person credibility, they are often a sought-after way to get traffic to the site. The latter two can also help improve your SEO strategy by providing valuable links to your content.
What is organic traffic?
This type of traffic is traffic that comes directly from your owned assets – such as email newsletters, your company’s social media pages, your blog, and any other content you create that’s hosted on your website. This is a valuable form of traffic for businesses, as you have control over the source, the message, and where you direct the traffic. You also have the opportunity to grow this traffic organically through strategic practices – many of which don’t have to be a huge drain on your budget.
Some examples of methods that generate your own traffic are:
Content on your blog that links to content on your other site.
When you link to your blog posts, gated resources, webinars, etc., in your email marketing.
Your social media accounts that drive traffic to the site links you share
While there are no guarantees on how much traffic each of these types of media can generate for you, there is huge potential in terms of what you can ultimately achieve. And for many businesses, the more effort they put into growing their content marketing efforts, the more first-party traffic they may start to see.
What is paid traffic?
Paid traffic refers to advertising space that you pay for, such as on search engine pages, websites, and social channels, similar to how you would pay to buy advertising space in a print publication. Some business owners and advertising teams favor paid media because it allows them to target the exact type of audience they want to engage with.
Some examples of methods that generate paid traffic are:
Web banners displayed on affiliate websites
PPC ads placed on sites your audience frequents
Paid social ads on sites like LinkedIn, Facebook and Instagram
Influencer marketing
It's important to set a budget for your paid advertising, as it can be easy to shell out a lot of money up front. Once you're able to evaluate how your ads are performing, you can scale your budget up or down as needed. You should also have a solid keyword strategy, as most paid ads use search queries to ensure that your ads are shown to the right people.